Netherlands - Community Management Specialist

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

Key Responsibilities

• Community Growth & Engagement

Develop and execute community growth strategies tailored to the market

Drive user engagement through campaigns, discussions, and interactive content

Identify and nurture key users (KOLs, active contributors, brand advocates)

• Content Planning & Management

Plan and publish high-quality, localized content (posts, topics, campaigns)

Moderate user-generated content to ensure quality and compliance

Identify trending topics and align content with user interests

• Campaign & Event Execution

Plan and execute online and offline campaigns (e.g., test drive events, meetups)

Collaborate with marketing and after-sales teams to launch engagement initiatives

Support offline activities such as vehicle showcases and community events

• Data & Insights

Monitor community performance metrics (engagement, retention, growth)

Analyze user behavior and optimize content and operations strategies

Provide regular reports and actionable insights

Key Responsibilities

• Bachelor's degree or above
• 2+ years experience in community operations, social media, or content marketing
• Strong understanding of NL, BE, Lux digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)
• Passion for automotive industry (EV knowledge is a plus)
• Excellent English and Dutch communication and copywriting skills
• Strong sense of ownership and execution
• Strong understanding of the NL, BE, Lux market, including local user behavior, culture, and digital trends
• Proven experience in localized community operations and user engagement strategies
• Native-level or fluent NL, BE, Lux proficiency, with excellent copywriting and communication skills

Location: Netherlands
Type of Employment: Full-time