Social Media and PR Specialist

As Social Media & PR Specialist (Position) you will:

• Social Media community management for BYD profiles (FB, IG, Tiktok, Linkedin).
• Social Media content strategy proposal and development in cooperation with external partners (production, design).
• Organic content planning: central content implementation, local content briefing and implementation.
• Collaboration with KOLs and influencers: excellent knowledge of local content creator and influencer scene, proposals for collaboration in line with the brand positioning and strategy, briefing, planning, contract coordination.
• KPI analysis and reporting, in order to ensure budget efficiency and improve communication quality.
• PR activities: translation and preparation of central press releases in a timely manner, preparation of local press releases.
• PRESS parc: coordination with journalists and KOLs with booking press tests, ensuring smooth handover process and press test experience.
• Collaboration: work closely and support Marketing & PR team, product team, sales team, BYD Dealers and external partners to ensure consistent messaging and successful campaign execution.
• Budget Management: assist in managing the marketing budget, ensuring cost efficiency.
• Monitor BYD activities as well as Dealers activities and competitors.
• Be a brand ambassador, a solid team-player and work always with the customer in mind.

Expectations:

• Min 5 years of experience in social media management.
• Full understanding of all social media channels, social media strategy and KPIs
• Experience in coordination of content creation.
• Wide knowledge of local KOLs, influencers and content creators, understanding and identifying trends.
• Experience in event management and car handling for press conferences and other events is a plus.

We Offer:

• Performance and experience-based competitive remuneration.
• Department & company-wide teambuilding events.
• An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 600,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.