Digital Marketing Specialist - Denza

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Key Objectives & Responsibilities:

• Develop and execute the social media strategy for Denza in Belgium and Luxembourg, together with our social media European team.

• Review and approve all social media content, ensuring it aligns with our brand guidelines, messaging, and voice.

• Monitor brand coherence across all social platforms, accounts and markets.

• Maintain an up-to-date content calendar that reflects marketing initiatives, product launches, and company events.

• Responsible for content updates and social media management tools operations.

• Support the content creation team to develop compelling content ideas and campaigns that align with social media goals and objectives.

• Conduct research and identify opportunities to enhance our social channels' performance and drive website traffic.

• Monitor and maintain brand reputation, addressing any potential issues that may arise on social media promptly and professionally.

• Constantly improve the community management process.

Job Requirements:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

• 3+ years of experience in social media management

• Proven experience working with external social media agencies and coordinating cross-functional stakeholders.

• Strong understanding of social media platforms (Linkedin, instagram, X, Facebook, etc.), content formats, and best practices.

• Solid knowledge of brand guidelines, tone of voice, and content governance, with a strong eye for detail and consistency.

• Hands-on experience with social media management and publishing tools (e.g. Sprout, Hootsuite, Sprinklr, Meta Business Suite).

• Fluent in Dutch and French, able to work in English

We Offer:

• Competitive remuneration based on performance and experience.
• Opportunities for department and company-wide team building events.
• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Location: Belgium
Type of Employment: Full-time