Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Location: Frankfurt am Main, Germany
Company: BYD Automotive GmbH

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation.

Key Responsibilities:

• Develop and implement performance-driven digital strategies to increase website traffic and optimize user conversion.
• Plan, execute, and optimize biddable media campaigns across platforms such as Google Ads, Meta, and Bing, using data-informed keyword targeting and bid management.
• Manage programmatic advertising initiatives to efficiently reach defined target audiences at scale.
• Drive SEO strategy by improving site structure, metadata, keyword content, and backlink profiles to boost organic visibility.
• Continuously optimize website performance, focusing on speed, mobile responsiveness, and user experience to enhance lead generation and conversion rates.
• Monitor campaign performance using analytics tools and provide actionable insights to improve effectiveness and ROI.

Requirements:

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• At least 5–6 years of hands-on experience in digital marketing, with a strong focus on SEO and paid media.
• Proficient in managing campaigns across Google Ads, Meta (Facebook/Instagram), and Bing Ads.
• Solid understanding of programmatic advertising platforms and audience targeting strategies.
• Strong knowledge of SEO best practices, analytics tools (e.g., Google Analytics, Search Console), and web optimization techniques.
• Experience with CMS systems and a good eye for UX/UI and conversion rate optimization (CRO).
• Fluency in English and German is required.

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits.
• Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.