Marketing Director

Marketing Director – Skin Health & Hair Care, Northern Europe Location: Reading, Berkshire, UK Employment Type: Fixed-Term Contract – 12 Months Work Model: Hybrid Overview Senior marketing leadership role responsible for the Skin Health & Hair Care portfolio across Northern Europe, including the UK, Ireland and Nordic markets. The role combines category strategy, P&L ownership, commercial growth, innovation, marketing excellence and team leadership across a complex multi-market portfolio. Responsibilities

• Lead Northern Europe category strategy and deliver sustainable, profitable growth.
• Own portfolio performance and P&L accountability, balancing short-term commercial delivery with long-term brand growth.
• Develop three-year operating plans aligned with regional and global priorities.
• Identify growth opportunities through consumer insights, analytics, market trends and innovation.
• Represent Northern Europe within global brand and innovation teams, influencing communication, claims, HCP engagement and portfolio strategy.
• Partner cross-functionally across Customer Development, Revenue Growth Management, Medical Affairs, Regulatory, Supply Chain and Finance.
• Drive integrated marketing, media, e-commerce, retail media, customer activation and omnichannel strategies.
• Develop category growth plans with key retail partners across multiple markets.
• Optimise marketing investment and activation using performance data and consumer insights.
• Lead, coach and develop a high-performing marketing team and cross-functional squad.
• Contribute to wider Northern Europe marketing strategy and organisational effectiveness.
• Monitor category, consumer, technology and competitive trends and identify future growth opportunities.
• Champion advanced analytics, digital marketing and AI-enabled marketing capabilities. Requirements
• Significant marketing leadership experience within FMCG, consumer healthcare, beauty, personal care or a related sector.
• Proven track record of delivering sustainable commercial growth across complex brand portfolios.
• Strong commercial and financial acumen, including P&L ownership or significant P&L influence.
• Experience leading and developing high-performing teams and cross-functional organisations.
• Strong senior stakeholder management and influencing skills across local, regional and global teams.
• Strong analytical capability with the ability to translate insights into commercial decisions.
• Experience developing integrated marketing, media, content and activation strategies.
• Degree-level qualification or equivalent professional experience. Preferred Experience
• Skin Health, Hair Care, Beauty or Consumer Health experience.
• Multi-market European experience.
• Healthcare professional and influencer strategy.
• E-commerce, retail media or digital transformation.
• Experience working with modern marketing analytics and AI-enabled tools.