Digital Marketing and Events Officer

What You'll Be Doing The Digital Marketing and Events Officer supports the school's marketing, admissions, and communications by managing online channels, producing high-quality multimedia content, and delivering engaging events for various stakeholders across the customer lifecycle. Operating within GDST brand guidelines, the role highlights the school's unique identity and student achievements while promoting the benefits of the broader GDST network. Working closely with the Admissions and Marketing Manager and school staff, the postholder helps drive a dynamic digital strategy, maintains a cohesive visual identity, and executes professional events. Ultimately, this role aims to strengthen relationships with current families, attract prospective students, and build a strong, distinctive presence both online and offline. What skills and experience you'll bring to the role The ideal candidate combines exceptional creative, language, and organizational skills with strong target focus and adaptability, including flexibility for out-of-hours event management. Innovators and collaborative communicators, they leverage excellent interpersonal abilities to build trust, inspire diverse audiences, and achieve results using standard office software (Microsoft Office/Google Suite). They bring a strong digital marketing background—ideally in education or charity—with expertise in multimedia storytelling, content creation, and event delivery. Proficient in platforms like WordPress, Adobe Creative Cloud, Canva, and DSLR/mobile production, they are also data-driven. They excel in SEO/AEO optimization, analytics (GA4, social metrics), and managing paid campaigns across Meta, LinkedIn, and Google Ads. Who We Are The Girls' Day School Trust (GDST) is the UK's leading group of 23 independent girls' schools and two academies across England and Wales. We educate around 19,000 students and employ 4,000 staff, all united for a shared purpose: to help girls learn without limits, so they can go on to lead lives without limits and make the world a better place for us all. The Organisation's Values Serve As Guiding Principles

• We put girls first
• We think and act fearlessly
• We embrace a forward-thinking mindset that shapes the educational offer for girls
• We are a family of schools
• We provide careers that are fulfilling and purposeful for our staff As recognised global leaders in girls' education, we combine 153 years of expertise and experience with a progressive and pace-setting vision for the future. We are dedicated to giving our students the tools to thrive, offering them access to innovative educational practices, excellent facilities, and an inclusive culture where everyone feels valued. Why join us Benefits As part of the GDST, the UK's leading network of independent girls' schools, we can offer a variety of benefits, such as:
• Competitive salaries and pay progression
• Access to extensive professional development opportunities
• Training grants for qualifications
• A discount of up to 50% on fees for children at GDST schools
• Generous pension schemes
• Free life assurance benefit
• Interest free loans for training, computer purchase loans and travel season ticket loans
• A Cycle to Work scheme
• Competitive terms and conditions of employment There are many other good reasons to work with us. Each of our schools and our Trust Office has its own sense of community, and you'll be part of it. You'll be in the company of some of the best and brightest people in independent education. Most importantly, no matter what your role, you'll be playing a major part in the highly regarded education we give our girls. Our commitment