Head of Sales Senior Sales Manager

📍 Newtown, Powys (Office-Based) 💼 Full-Time | Permanent 💰 Competitive Salary Package | Negotiable for the Right Candidate Ready to lead growth and make a lasting impact? At Hafren Security Fasteners, our mission is simple: Stamping out the impact of theft globally. We're an ambitious and growing business with established products, strong distributor relationships, loyal customers, and significant opportunities across the UK, Europe and beyond. To support our next phase of growth, we're looking for a commercially driven sales leader to take ownership of our sales function and help drive the business forward. This role could suit:

• An experienced Head of Sales looking for greater influence and autonomy.
• A high-performing Sales Manager ready to step into a broader leadership role.
• Someone who thrives on accountability, enjoys developing teams, and can deliver measurable commercial results. What you'll be doing Reporting directly to the Senior Leadership Team, you'll: ✅ Lead, develop and motivate the sales team ✅ Own sales revenue and gross profit performance ✅ Drive accountability, forecasting and CRM excellence ✅ Build stronger relationships with key customers and distributors ✅ Develop and execute sales strategies aligned with our growth ambitions ✅ Work cross-functionally with Marketing, Operations, Finance and Product Development ✅ Create a scalable sales function capable of supporting long-term growth What we're looking for We're interested in results, not job titles. You'll have:
• A proven track record of delivering sales growth.
• Experience leading or managing sales teams.
• Strong commercial awareness and decision-making ability.
• Excellent coaching and leadership skills.
• CRM, pipeline management and forecasting experience.
• A hands-on approach combined with strategic thinking. Experience within manufacturing, engineering, technical products, distribution, security products or international sales would be beneficial but is not essential. Why join Hafren? You'll be joining the business at an exciting stage of growth and will have:
• Genuine ownership of the sales function.
• A seat at the table with senior leadership.
• The opportunity to influence business direction.
• The freedom to introduce new ideas and improvements.
• Real scope to grow alongside the company. Our values guide everything we do: 🟠 World-Class Mindset 🟠 Live & Breathe Orange 🟠 Improvement Driven 🟠 Solutions Inspired We're looking for someone who can demonstrate achievement, inspire a team, and help turn ambitious plans into commercial success. Apply Please send your CV together with a brief covering note outlining:
• The largest sales target you've personally carried and the results achieved.
• The size of any sales team you've managed and the improvements delivered.
• A sales process, account growth initiative, or commercial improvement you've successfully implemented.