Event Management Specialist

Events Management Role 12 months Reading, UK (3 days onsite, 2 days WFH) Responsibilities

• Plan, manage and execute or guide execution of measurable, integrated event marketing
• Support standardisation, optimisation and productivity improvements across all elements of event delivery
• Act as a key connection to the Field Marketing Team whilst being part of the EMEA Events Team to create the event opportunities that contribute to the overall success of the business
• Monitor, analyse and report on performance of each event and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required Requirements
• Strong knowledge of events marketing discipline and integrated marketing especially multi-channel digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns to maximise event efficacy and impact
• Highly capable communicator able to manage internal stakeholder groups and deal with diverse opinions to still move projects to completion
• Proven use of AI tools for event execution and a clear ability to use AI to maxmise day to day productivity.