Brand Researcher Junior Brand Strategist

Have you got an instinct for uncovering why people behave the way they do, paired with an obsession for contemporary culture? Profiles Creative is exclusively partnering with a boutique brand strategy and design consultancy in London to appoint a permanent, full-time Brand Researcher / Junior Brand Strategist. Working in a hybrid setup (with three days in the central London studio), you will sit right at the heart of the strategic process, collaborating directly with an industry-leading Head of Strategy. Your focus will be transforming cultural shifts, human behaviours, and qualitative and quantitative signals into sharp insights that shape the narratives and identities of world-renowned names across fashion, sport, and lifestyle. Key Responsibilities

• Dive deep into desk research, audience behaviours, and emerging cultural trends to spot shifts impacting brands.
• Synthesise qualitative and quantitative research data, identifying the core patterns and cultural tensions that spark game-changing creative work.
• Assist in crafting brand positioning, defining distinct archetypes, and developing robust brand propositions.
• Build engaging strategic decks and presentation narratives that clearly articulate insights to the team and clients.
• Partner closely with internal strategists and design teams to ensure clear research insights translate into distinctive brand executions. Required Skills & Experience
• Background as a Research Executive, Insight Executive, Junior Strategist, or Junior Planner focused on consumer insights and brand research.
• Demonstrated ability to synthesize complex qualitative and quantitative information into clear, actionable strategic recommendations.
• Solid grasp of fundamental brand strategy principles, including brand positioning, identity frameworks, and strategic narrative development.
• Exceptional strategic writing and storytelling skills, with real comfort structuring compelling presentations in Keynote or PowerPoint.
• A natural curiosity for subcultures, fashion, sports lifestyle, and semiotics, alongside a genuine drive to learn and contribute ideas. Nice-to-have
• Prior experience inside a brand consultancy, creative agency, design studio, or strategy boutique.
• Hands-on familiarity with modern AI research tools, digital research methodologies, or social listening platforms.
• Exposure to client presentations, workshop facilitation, and the creative briefing process. What We Offer / Why Join This is an opportunity to move past routine research tasks and actively shape strategic narratives for celebrated lifestyle and culture brands. Operating within a close-knit boutique team, you will learn your craft directly from an acclaimed Head of Strategy, take true ownership of your ideas, and see your research directly inform high-profile creative and brand identities. Please note: Candidates must have existing right to work in the UK, as visa sponsorship is not available for this role.