Director of Brand and Communications

Help Build a Brand Millions Trust At L&C, we're not like most financial services businesses. For more than 25 years, we've helped people navigate one of life's biggest financial decisions, earning our place as the UK's favourite mortgage partner. Our values aren't statements on a wall. They guide the decisions we make every day, including our commitment to fee-free mortgage advice and our mission to help more people feel empowered about their choices. Following a significant transformation of our brand positioning, we're entering an ambitious new phase of growth. We have a clear strategy, strong momentum and the marketing investment to accelerate our ambitions. Now we're looking for an exceptional Director of Brand & Customer Communications to help write the next chapter. This is a rare opportunity to shape the future of a category-leading brand, leading how customers experience L&C across every touchpoint, from fame-building campaigns to the communications that support them throughout their homeownership journey. The Role As Director of Brand & Customer Communications, you'll lead the strategy, development and delivery of our brand, campaigns and customer communications. Reporting as a key member of the senior leadership team, you'll balance long-term brand building with short-term commercial performance, creating marketing that is distinctive, effective and measurable. You'll lead a team of six, including the Head of Brand & Campaigns and the Senior Customer Communications Manager, ensuring our voice, proposition and personality are consistently brought to life across every customer interaction. We're looking for someone who will challenge category conventions, champion customers relentlessly and bring fresh thinking that keeps L&C ahead of the pack. You'll Be Responsible For

• Driving the next phase of growth for the L&C brand, strengthening awareness, consideration and preference.
• Developing integrated campaigns that deliver both brand impact and commercial outcomes.
• Leading the end-to-end customer communications strategy across the entire customer lifecycle.
• Building a brand that customers recognise, trust, recommend and talk about.
• Developing measurement frameworks that connect brand investment to commercial performance.
• Leading and inspiring a high-performing team where creativity and effectiveness work hand in hand.
• Building strong relationships across the business and fostering a culture of collaboration.
• Ensuring L&C remains relevant, distinctive and future-ready in a highly regulated environment. About You
• You've done this before and have a proven track record of building brands and driving growth.
• You've led large-scale integrated campaigns with demonstrable effectiveness.
• You have experience within financial services or another highly regulated sector.
• You're deeply customer-focused and can point to the impact you've delivered.
• You're a credible and inspiring leader whose teams thrive under your leadership.
• You combine strategic thinking with a willingness to roll up your sleeves and make things happen.
• You influence stakeholders with confidence and bring people with you on the journey.
• You have the rare ability to balance the demands of today while shaping what's next. Why join us? Because opportunities like this don't come around often. You'll have the chance to shape the future of one of the UK's best-known mortgage brands, influence business strategy at the highest level and leave a lasting mark on an ambitious organisation with exciting growth plans. This isn't about maintaining a brand. It's about helping define what comes next. Ready to get stuck in? At London & Country Mortgages, we are committed to fostering a recruitment and selection process that is inherently diverse and inclusive. We believe in the strength that comes from a variety of perspectives, backgrounds, and experiences, and we actively seek to create an environment where individuals from all walks of life feel welcome and valued. Our commitment to diversity and inclusion is not just a goal; it is a fundamental part of our organisational culture, driving us to continuously enhance our practices to ensure that every candidate has an equal opportunity to contribute and thrive within our community. FCA Certification Regime & Conduct Rules L&C is authorised and regulated by the FCA and is classified as an Enhanced Firm under the Senior Manager's and Certification Regime (SM&CR). This role is subject to the 6 FCA Conduct rules and you will be expected to adhere to them at all times. (See below). Any confirmed breaches of the Conduct Rules will be reported to the FCA annually. Should you apply for a Certified role in another financial services firm then L&C may be required to disclose this information in a Regulatory Reference request. You must act with integrity You must act with due care, skill, and diligence You must be open and cooperative with the FCA, the PRA and other regulators You must pay due regard to the interests of customers and treat them fairly You must observe proper standards of market conduct You must act to deliver good outcomes for retail customers