Marketing Director - HNW Luxury Services

Location: Remote Company: Fast-growing 50-person HNW Advisory Firm We are seeking an ambitious, high-autonomy Marketing Director to drive customer acquisition and elevate brand presence for a boutique, high-value advisory firm serving High-Net-Worth Individuals (HNWIs). As a primary marketing lead (supported by one Marketing Executive), you will own the entire end-to-end funnel—from big-picture growth frameworks to hands-on execution across campaigns, high-touch events, content, and partnerships. Key Responsibilities

• Acquisition Strategy & Demand Generation: Formulate multi-channel growth campaigns targeting HNWIs, business owners, and family offices.
• Events & Webinars: Plan and host high-touch private client roundtables, exclusive events, and educational webinars.
• Thought Leadership & Digital: Scale authority across LinkedIn and YouTube; manage CRM, email workflows, and client retention strategies.
• Growth Programs & Ecosystem: Lead strategic partnerships, affiliate marketing, and loyalty programs to broaden reach and increase client lifetime value.
• Brand & Agency Oversight: Maintain strict brand consistency while managing external PR, SEO, and creative agencies.
• AI-Driven Execution: Leverage modern AI tools to accelerate research, content creation, segmentation, and efficiency. Ideal Candidate Profile
• Industry Background: Proven marketing leadership in Private Wealth, Professional Services, Luxury/B2C High-End Brands, or Premium Travel.
• HNWI Expertise: Deep understanding of affluent audiences, trust-building, discretion, and relationship-driven marketing.
• Full-Stack & Hands-On: Comfortable toggling between high-level strategy and direct execution (copywriting, assets, campaign setups).
• Entrepreneurial & Tech-Savvy: Thrives in a lean environment with full autonomy; AI-native in scaling personal output.