Paid Media Executive

About the role The Paid Media Executive runs Numeris's day-to-day paid advertising across Meta, Google and other channels. You will build, launch and optimise campaigns that bring profitable new customers to our online store, working closely with the Head of Trading so our ads push the right products at the right time. Role:Paid Media Executive Reports to: Head of Trading Team: Paid media & CRM Location: Office-based, Swansea Contract: Full-time, permanent Salary: Up to £34,000 + 15% bonus tied to ROAS and revenue targets This is a hands-on role for someone who lives in the ad platforms. You will own the campaigns, test constantly, and know which ads are earning their budget and which aren't. Key responsibilities Campaign management

• Plan, build and launch paid campaigns across Meta, Google (Search, Shopping and Performance Max) and other channels such as TikTok.
• Manage daily budgets and bids to hit ROAS and customer acquisition cost targets set by the Head of Trading.
• Keep product feeds accurate and up to date so Shopping and catalogue ads show the right products, prices and stock. Optimisation and testing
• Monitor campaign performance daily and act quickly on underperforming ads, audiences or keywords.
• Run structured tests on creative, copy, audiences and landing pages, and roll out what works.
• Build and refine audiences, including lookalikes and retargeting, working with the CRM team on customer data. Trading alignment
• Support the trading calendar with campaigns for launches, promotions and peak periods such as Black Friday and Christmas.
• Shift spend toward products that are in stock, priced to sell and carry healthy margin, and pull back on low-stock or low-margin lines.
• Brief creative needs to the design or content team, and give feedback on what's performing. Reporting
• Produce weekly paid media reports for the Head of Trading, with clear insights and recommendations.
• Keep tracking accurate across ad platforms, GA4 and Shopify, flagging any gaps.
• Stay on top of platform changes and new ad formats, and suggest ways to use them. Skills and experience Essential
• 1–2+ years running paid media campaigns, ideally for an ecommerce brand or agency with ecommerce clients.
• Hands-on experience with Meta Ads Manager and Google Ads, including Shopping and Performance Max.
• Comfortable managing budgets and working to ROAS and cost-per-acquisition targets.
• Confident with numbers and Excel or Google Sheets, and able to explain what the data means.
• Working knowledge of GA4 and conversion tracking.
• Organised and proactive, able to manage several campaigns at once. Desirable
• Experience with TikTok Ads or other emerging channels.
• Familiarity with Shopify and product feed management.
• Experience briefing or making ad creative, including short-form video.
• Google Ads or Meta certification. How success is measured In your first 12 months, success means hitting paid media targets profitably and giving the Head of Trading clear, reliable reporting every week. Within 90 days you will have audited our current campaigns and tracking, taken full ownership of day-to-day account management, and run your first set of creative and audience tests. What we offer
• Salary of up to £34,000, plus a performance bonus of up to 15%.
• 20 days holiday plus public holidays.
• Pension, health cover, staff discount, learning budget, or other benefits.
• Real ownership of our paid media accounts, with direct access to the Head of Trading and room to grow as the team expands. How to apply Send your CV and a short note on a campaign you ran that improved results, and what the numbers showed.