Founding Account Executive - AI SaaS

We are searching for an ambitious and commercially astute Founding Account Executive/GTM Sales Lead to join a fast-growing, early-stage AI SaaS business. Working directly with the founder, you will own the full sales cycle, create outbound pipeline and close new business, while helping to shape the company's go-to-market (GTM) strategy, sales processes and messaging as the commercial function scales. This is a hands-on opportunity for a commercially curious SaaS salesperson who wants to build something and influence future growth rather than inherit an established playbook.

• £50,000 – £60,000 per annum, negotiable dependent on experience
• Uncapped commission
• Equity in a fast-growing technology business
• Based in Leeds - Hybrid working (3-4 office days per week)
• 25 Days Holiday + Bank Holidays
• Access to best-in-class software and tools to help you perform at your best
• Direct access to the Founder & product team, significant influence over sales strategy, processes and future growth, excellent scope for progression as the commercial function grows. Key Responsibilities:
• Own the complete sales cycle, from initial prospecting and discovery through to negotiation and close.
• Build and maintain a high-quality pipeline through outbound activity, account research and wider growth initiatives.
• Conduct consultative discovery calls to understand how prospective customers currently identify, assess and manage commercial opportunities.
• Deliver tailored product demonstrations based on each prospect's markets, workflows and commercial objectives.
• Build relationships with internal champions, commercial decision-makers and other stakeholders.
• Manage proposals, pilots, negotiations and contract discussions.
• Maintain accurate pipeline records, forecasts and clearly defined next steps.
• Develop outbound strategies for priority accounts, sectors and markets.
• Use modern CRM, prospecting, enrichment and sales intelligence tools to identify and prioritise opportunities.
• Work closely with the product team, sharing customer feedback and market intelligence.
• Support and provide direction to a Sales Development Representative.
• Help shape the company's GTM strategy, refining sales processes, messaging, target markets and commercial playbooks.
• Contribute to future recruitment and the continued development of the sales team. Key Skills & Experience:
• Proven experience selling B2B SaaS, software, data or technology solutions.
• A successful track record of owning sales cycles and closing new business.
• Experience creating pipeline through outbound activity rather than relying entirely on inbound leads.
• Confidence conducting discovery calls and delivering software product demonstrations.
• Strong commercial judgement and the ability to quickly understand how different businesses operate.
• Experience navigating multiple stakeholders throughout a sales process.
• Familiarity with modern go-to-market tools, including CRM, prospecting, sequencing, enrichment and sales intelligence platforms.
• The ability to introduce structure, improve processes and contribute to the development of an emerging sales function.
• A hands-on, self-starting approach with high levels of ownership and accountability.
• Excellent written and verbal communication skills.
• The confidence to operate effectively within a fast-moving startup environment where the sales playbook is still being developed.
• Candidates must have a permanent and unrestricted Right to Work in the UK, residing within a commutable distance of Leeds. Please note that our client cannot offer visa sponsorship. Experience within an early-stage SaaS business or selling market intelligence, company data, workflow or sales intelligence software would be advantageous. An understanding of financial services, M&A, private equity, professional services or other data-intensive markets would also be beneficial, although this is not essential. Our Client Our client is an early-stage AI SaaS business developing an innovative platform combining company discovery, market intelligence, contact data, commercial signals and pipeline workflows. The technology helps B2B teams identify the right organisations to target, understand why they're relevant and find the right people to approach. Following early investment and customer growth, the business is now developing its commercial function and preparing for its next phase of growth. If you have the required experience and are excited by the opportunity to build and influence an early-stage SaaS sales function, please apply today. For a more in-depth overview of the role, responsibilities and requirements, please visit our website: wearemarmion.com. For more on Marmion, check out our 5* reviews on Trustpilot & Google.