Content Producer Assistant Videographer - UGC and Social ADS

About the role Petre Productions is looking for a freelance Creative Producer / Assistant / Videographer to help produce UGC, organic content, social-first content and paid social ads for brands. This role is for someone who is comfortable doing more than simply operating a camera. You should be able to take a creative brief or script, understand what the content needs to achieve, plan the shoot, direct talent and capture strong footage that feels native to platforms like TikTok and Instagram. Strong camera skills are required, but you also need to be highly confident filming on an iPhone, as the majority of our shoots are captured on mobile to maintain a natural, social-first UGC style. A big part of the role will involve working with actors, creators and members of the public, so you need to be confident communicating with people and getting natural performances on camera. What you'll be doing

• Turning briefs and scripts into practical shoot plans
• Filming UGC, social ads, street interviews and branded content
• Directing actors, creators and contributors during shoots
• Helping develop creative ideas, hooks and filming approaches
• Making sure all required shots, hooks, variations and supporting footage are captured
• Reviewing footage during shoots to make sure we have everything required
• Helping improve the overall quality and efficiency of our productions What we're looking for
• Strong videography skills on camera and Iphone and a good understanding of lighting, framing and audio
• Experience producing short-form content for TikTok, Instagram, Meta or other social platforms
• Confidence directing talent and getting natural performances
• A strong understanding of UGC and social-first creative
• Someone organised enough to take ownership of a shoot without constant supervision
• Good creative instincts and the confidence to suggest better ways of approaching a concept
• Reliable, professional and comfortable working directly with clients when required
• London based or able to regularly attend shoots in London Experience in paid social, creative strategy or performance advertising is a big plus, but not essential. The type of person we're looking for We're looking for someone who sits somewhere between a videographer, director and creative producer. You don't need to come from a traditional commercial production background. We care much more about whether you understand modern social content, can work quickly and can consistently capture footage that performs well online. Working arrangement The role may initially be freelance and project based, with shoots taking place primarily in London. There is potential for the role to grow significantly as Petre Productions continues to expand. How to apply Please send:
• A short introduction about yourself
• Your portfolio or showreel
• 2 to 3 examples of social, UGC or branded content you have personally shot or directed
• A brief explanation of your role on each project
• Your typical day rate or shoot rate