Global Social and Digital Engagement Director

Global Social & Digital Engagement Director – Client Side | Maternity Cover | IMMEDIATE START Fixed-Term Contract for 12 months | 4 Days Office / 1 Day Home A brilliant opportunity for a senior agency-side Social Director, Digital Director or Head of Social looking to make the move client-side and take ownership of social and content across a large international organisation. We're looking for an experienced Social & Content Director to join a global marketing team on a fixed-term maternity cover contract. This is a senior but hands-on leadership role, owning paid and organic social and content strategy across multiple international markets, while leading and developing a geographically dispersed digital team. You'll have the opportunity to take the breadth, pace and strategic thinking of an agency environment and apply it client-side — owning the strategy, building capability in-house and seeing the longer-term impact of the work. A key focus will be building a social media centre of excellence, driving the transition of organic social activity in-house and ensuring social and content delivers against brand awareness, engagement, commercial and customer objectives. The role will include:

• Leading and developing a team of 10 digital executives across international markets
• Owning the overarching paid and organic social strategy
• Developing social and content frameworks that can be effectively adapted across different local markets
• Working closely with senior leadership and marketing teams to align social activity with commercial priorities
• Optimising paid and organic campaigns against performance and ROI
• Building a social media centre of excellence and helping bring organic social capability in-house
• Establishing best practice, guidelines and policies across social media, including online safeguarding and crisis management
• Reporting on KPIs across brand awareness, engagement, ROI and retention
• Identifying new digital engagement opportunities beyond traditional social channels
• Advising senior executives on their own social presence, including LinkedIn
• Exploring and implementing AI tools across the function, including chatbot and AI copy applications We're looking for someone with:
• 5+ years' experience across paid and organic social, content and digital engagement
• Strong agency experience — or experience working in a similarly fast-paced, multi-stakeholder environment
• Experience leading and developing sizeable teams
• A track record of building brand awareness and engagement through social and content
• Excellent strategic thinking combined with the ability to remain hands-on when needed
• Strong analytical skills and a genuinely data-driven approach
• Experience working across multiple markets and stakeholder groups
• Excellent communication and senior stakeholder management skills
• A curious, innovative mindset and an interest in how emerging technology and AI can improve digital engagement Currently agency-side and considering the move client-side? Interested? Please get in touch with Liberty Hive at www.libertyhive.com for more information or apply via LinkedIn.