Theatrical Marketing Manager, MGM Studios Theatrical Marketing

We're seeking a dynamic Marketing Manager to design and implement innovative marketing campaigns for our theatrical releases the UK and Ireland. Reporting to the Head of Theatrical Marketing, UK this role combines analytical process with creative vision to develop local strategies that drive audience engagement and box office performance across the UK and Ireland.

Key job responsibilities

Strategy & Planning

• Manage and optimise marketing budgets for assigned titles in the UK and Ireland

• Develop comprehensive marketing strategies and activation plans for titles releases in the UK and Ireland

• Analyse market trends and audience insights to refine local campaign positioning

• Set and monitor local campaign KPIs in collaboration with management

• Drive innovation in audience engagement strategies for local market

Creative Execution

• Lead creative direction across all marketing assets in the UK and Ireland

• Oversee localization of marketing materials and coordinate with international teams

• Maintain brand consistency while ensuring maximum creative impact for local marketing campaigns

• Direct and manage relationships with external creative partners

Media & Collaborations

• Develop and execute strategic media plans for the UK and Ireland

• Collaborate with media agencies on local campaign optimization

• Foster strategic brand and media collaboration across the UK and Ireland

• Align with International Media lead on best practices

Stunts & Activations

• Spearhead special projects and events to drive awareness in the UK and Ireland

• Manage external agencies and stakeholders in local campaign execution

Cross-Functional Leadership

• Collaborate with Content Marketing Manager, UK on local campaign development

• Coordinate with distribution, PR, digital, and international teams

• Ensure optimal theatrical visibility through distribution channels across the UK and Ireland

• Provide creative leadership and inspire innovative solutions

Basic qualifications

• Speak, write, and read fluently in English
• Proven track record in end-to-end campaign development
• Comprehensive understanding of traditional and digital advertising channels
• Strong stakeholder management and cross-functional collaboration skills
• Excellence in communication, presentation, and organization
• Adaptability and superior multitasking abilities

Preferred qualifications

• Outstanding problem-solving capabilities
• Confident group presenter and collaborator
• Strong verbal and written communication skills
• Creative thinking and innovative approach to campaigns
• Passionate knowledge of media, movies, and entertainment
• Entertainment industry experience preferred

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