Product Marketing Manager

About the Company YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring long-term growth opportunities in China. Our work combines consumer insight, brand strategy, category development, product positioning, strategic partnerships, localization, and market experimentation. About the Role We are seeking a Product Marketing Manager based in London to support project-based collaboration with UK and European fashion, beauty, fragrance, wellness, and lifestyle brands. The role sits at the intersection of product, consumer insight, positioning, and go-to-market strategy. It is suited to professionals who understand how strong brands translate product ideas into clear consumer propositions and credible market opportunities. Responsibilities

• Analyze consumer needs, competitive landscapes, and category developments across fashion, beauty, fragrance, wellness, and lifestyle.
• Support product positioning and go-to-market recommendations for selected international brands.
• Evaluate potential lifestyle and category-extension opportunities.
• Translate consumer and market insights into product, positioning, and communication recommendations.
• Support China-market localization and product-market fit discussions.
• Identify emerging products, concepts, and consumer behaviors across the UK and European markets.
• Contribute to selected pilot and market-entry projects. Qualifications
• Experience in product marketing, brand marketing, product strategy, category management, or consumer insights.
• Experience in fashion, beauty, fragrance, wellness, luxury, lifestyle, or premium consumer brands is preferred.
• Strong understanding of positioning, consumer behavior, and go-to-market strategy.
• Strong analytical and storytelling capabilities.
• Experience working across international markets is highly valued. Required Skills
• Product Marketing
• Go-to-Market Strategy
• Brand Strategy
• Consumer Insights
• Product Positioning
• Category Development
• Market Research Equal Opportunity Statement YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.