PR and Marketing Manager - Volunteer

This position will focus on developing and executing comprehensive PR and marketing plans to enhance GSI's visibility, promote its mission, and engage with both the community and global audiences. What difference will you make? Join our team and help drive meaningful change by amplifying our voice through effective communication and marketing strategies. Your creativity and expertise will play a key role in expanding our reach and impact globally. We look forward to welcoming you! What are we looking for?

• A background in public relations, marketing, communications, or a similar field (a degree is preferred but not mandatory).

• Demonstrated experience in PR, marketing, or communications, ideally within a non-profit or social impact environment.

• Strong writing and verbal communication skills, with the ability to develop compelling narratives and strategic messaging.

• Proficient in creating and executing innovative marketing and PR strategies. Remote What will you be doing? Position Goals

• Increase Visibility

• • Develop and implement PR strategies to boost awareness of GSI's mission, projects, and community engagement efforts.

• Strengthen Brand Identity

• • Ensure consistency and alignment across all branding and messaging, both internally and externally, to enhance GSI's public image.

• Drive Strategic Campaigns

• • Create and oversee multi-channel marketing campaigns to promote GSI's programs, events, services, and fundraising efforts.

• Expand Media Relations

• • Build and nurture relationships with journalists, media outlets, influencers, and other key stakeholders to secure coverage that amplifies GSI's reach.

• Support Organisational Growth

• • Contribute to the overall growth of GSI by attracting participants, donors, and partners through targeted marketing and storytelling efforts.

• Enhance Digital Engagement

• • Oversee digital marketing platforms, ensuring they align with organisational goals, and use analytics to track and report the success of initiatives. Responsibilities

• Develop PR Strategies Create and implement comprehensive PR plans to improve the organisation's visibility and reputation.

• Media Relations Build and maintain relationships with media professionals, journalists, and influencers to secure press coverage and interviews.

• Content Development Craft engaging press releases, media pitches, and promotional materials that effectively communicate key messages.

• Marketing Campaigns Plan, launch, and oversee marketing campaigns to promote events, programs, and fundraising initiatives.

• Content Creation Develop engaging content for press releases, blog posts, social media, newsletters, and other marketing platforms.

• Visual Marketing Design compelling visuals, graphics, and videos to support marketing efforts and storytelling.

• Digital Marketing Oversight Manage digital channels, including website, social media, email, and online advertising, ensuring they align with strategic goals.

• Brand Management Develop and enforce brand guidelines to ensure consistency in brand identity and reputation.