Event Marketing Manager

Job Title: EMEA Event Marketing Manager – AI & Technology Location: Reading - Hybrid Contract Type: Contract Are you an innovative Event Marketing professional with a passion for cutting-edge AI technology? We are currently recruiting for a high-profile EMEA Event Marketing Manager to join a market-leading technology global enterprise. This role focuses on driving high-impact, face-to-face AI solution events across the EMEA region, creating integrated campaigns that build brand presence, engage key buying audiences, and directly drive sales pipeline. The Role:

• Plan & Execute: End-to-end planning, management, and execution of integrated, measurable event marketing strategies for technology and AI solutions across all business segments.
• Bridge Central & Local Teams: Act as the strategic connection between EMEA Events and local Field Marketing teams to identify and maximise regional opportunities.
• Drive Multi-Channel Campaigns: Utilize website, search, social media, direct digital multi-touch, and nurture campaigns to boost attendance, engagement, and conversion.
• Track ROI & Pipeline: Daily, weekly, and quarterly monitoring of event performance, lead quality, and sales follow-up to demonstrate clear return on investment.
• AI Integration: Leverage state-of-the-art AI tools to optimise event execution and streamline day-to-day productivity. Key Requirements:
• 5+ years' experience in technology event marketing, planning, and fully integrated campaign implementation.
• Demonstrated hands-on experience using AI tools within event execution and marketing processes.
• Strong background in multi-channel digital marketing with proven experience using enterprise marketing systems (e.g., Eloqua) and event automation platforms.
• Track record of working with sales teams to drive pipeline growth, lead generation, and measurable revenue impact.
• Excellent project management, budget control, and agency management skills.
• Exceptional interpersonal and communication skills in English, with the ability to navigate complex internal stakeholder matrix environments.
• Relevant University Degree (Sales, Marketing, or Business preferred).