Growth Lead - Retention Focus

Growth Lead – Retention Focus Global Health Tech Scale-Up London – Hybrid Up to £90,000 + Benefits 1M+ customers. 40+ countries. One of the fastest-growing companies in the UK. We're partnering with a global health tech scale-up that's disrupting a multi-billion-pound industry with a product-led DTC model and a rapidly growing international customer base. They're now looking for a commercially minded Growth Lead to drive the next stage of growth, with a particular focus on customer retention, lifetime value and recurring revenue. This is a broad growth role with real ownership. You'll use customer insight, data and experimentation to identify opportunities across the customer journey, improve retention and turn more first-time customers into long-term, high-value customers. You'll work closely with Marketing, Product and senior leadership, with the freedom to test new ideas, challenge existing strategies and directly influence business performance. The Role

• Own and develop the growth strategy, with a strong focus on retention, customer LTV and recurring revenue
• Identify opportunities to reduce churn, increase repeat purchases and improve customer lifetime value
• Build and lead a structured test-and-learn programme across the customer lifecycle
• Use customer, commercial and performance data to identify growth opportunities and inform decision-making
• Optimise lifecycle marketing, CRM campaigns, customer journeys and returning customer conversion
• Develop strategies around subscriptions, loyalty, reactivation and customer engagement
• Partner with Product on launches, customer experience improvements and initiatives that support long-term growth
• Work cross-functionally to turn customer insights into actionable growth initiatives
• Report on performance, share commercial insights and influence growth strategy at senior level What We're Looking For
• 4+ years' experience in growth, retention, CRM or a similar commercial marketing role within a consumer or DTC business
• A strong understanding of customer retention, LTV, churn and repeat purchase behaviour
• Experience working with subscription models is beneficial, but not essential
• Comfortable using data, testing and customer insights to identify and deliver growth opportunities
• Familiarity with CRM and lifecycle marketing platforms such as Klaviyo or Braze
• Experience working cross-functionally with Product, Marketing and other commercial teams
• Commercially minded, proactive and comfortable taking ownership in a fast-paced, high-growth environment Interested? Get in touch to find out more and arrange an initial conversation.