Performance Marketing Creative Strategist

PAID SOCIAL CREATIVE STRATEGIST – FAST-GROWING PREMIUM CONSUMER BRAND An exciting opportunity for a Performance Creative Strategist to join a fast-growing, independently owned consumer brand at a pivotal stage of its growth. This is a newly created, high-ownership role focused on bringing creative capability in-house and building a more sophisticated, insight-led approach to paid social acquisition. You'll sit at the intersection of customer psychology, creative strategy, copy and performance, with genuine ownership of the journey from identifying an audience problem through to developing the concept, writing the creative and using performance data to iterate and scale. What they need - - Someone who thinks beyond the obvious and can challenge category conventions, interrogate customer problems and find unexpected, insight-led angles rather than defaulting to familiar D2C formulas, generic UGC hooks or established advertising tropes. You'll need to demonstrate a track record of turning audience, mindset and behavioural insights into distinctive creative concepts that give a brand a different reason to be noticed

• A paid ad native strategist, who is commercially fluent and performance-led, with a proven ability to connect creative decisions to measurable acquisition outcomes. You should be comfortable discussing metrics such as nCPA, CAC, Day-0 LTV, CTR, hold rates and conversion, explaining not just what performed but why, what you changed and how your creative decisions contributed to commercial growth
• Someone who is genuinely hands-on with creative development, personally writing hooks, scripts, copy and production-ready briefs rather than operating purely as a strategic overseer. You should be able to take an insight or problem territory and turn it into clear creative direction that freelance designers, editors and other production partners can immediately execute
• A creative who understands how to balance performance with brand, able to create advertising that is commercially effective without sacrificing taste, credibility or a distinctive visual identity. The strongest candidates will have experience finding the balance between scroll-stopping creative and an elevated, authentic brand expression rather than relying on discounting, aggressive messaging or formulaic performance advertising
• Someone who thrives in a high-ownership environment, comfortable building rather than inheriting processes, working at pace and taking responsibility for the full testing loop. You'll be expected to develop ideas, brief production, review results, identify emerging winners and rapidly iterate creative to increase testing velocity and acquisition performance What you're great at - - Paid social and Meta acquisition, with deep platform literacy and a strong understanding of how creative interacts with campaign structure, audience behaviour and performance. You'll know how to identify winning creative signals early and use them to inform the next round of testing
• Creative strategy, messaging and copywriting, including customer mindset mapping, life-stage insight, problem territories, audience triggers, 3-second hooks, scripts, ad copy and creative concepts designed specifically for acquisition rather than simply adapting brand campaigns into paid media
• Performance analysis and creative testing, with the ability to interpret metrics including nCPA, CAC, Day-0 LTV, CTR, hold rates and conversion, understand testing logic and make confident decisions about which concepts to kill, iterate or scale
• Hands-on production and creative briefing, with experience developing detailed briefs for designers, editors, copywriters or other freelance creative talent. You'll ideally already have a reliable network of creative partners who can help maintain production capacity and testing velocity
• Premium, considered creative execution, with a strong eye for visual storytelling and an understanding of how to make performance creative feel authentic, distinctive and brand appropriate. Experience working within regulated, high-consideration or trust-led categories will be particularly valuable, as will experience with subscription or repeat-purchase acquisition models What you'll get –
• Flexible hybrid setup (3 days on-site)
• Discretionary bonus scheme & 3% pension contribution.
• 25 days holiday + bank holidays + birthday off.
• Enhanced parental leave & progressive health policies.
• Free product allowance. Due to a high number of applicants, we are only able to respond to successful candidates.