Senior Marketing Manager - Demand GEN and ABM

The Role This is a commercial role, you'll build the engine that creates enterprise pipeline in North America, combining ABM for target accounts with demand gen that works hand in hand with the BDR team. It's build-and-do: you own the quarterly strategy and roll up your sleeves to deliver it. You'll have the CCO's backing, a small team and the room to step up to Head of Marketing. Key Responsibilities

• Own ABM for enterprise accounts, agreeing priority targets with the CCO and Chief Growth Officer
• Build a demand gen engine that pairs tightly with the BDR team's outbound, so marketing and sales work as one
• Run campaigns as continuous experiments, move budget toward what performs, and bring data-backed asks to leadership
• Use AI tools such as Claude and HubSpot to test content and sequencing by buyer type, then scale what works
• Set day-to-day priorities for the Digital Marketing Manager and Marketing Coordinator
• Partner with RevOps, acting on their attribution and reporting insights to sharpen campaigns
• Help shape the marketing budget within the wider go-to-market plan
• Work side by side with sales to win more enterprise accounts What You'll Need Essential
• A proven track record running ABM and demand generation in B2B SaaS
• A commercial, sales-minded approach, judged on pipeline rather than creative output
• Experience marketing to North American buyers, ideally enterprise accounts
• Real, day-to-day use of AI in campaign planning, content and targeting
• Hands-on HubSpot experience (or a strong equivalent such as Salesforce or Marketo)
• Comfortable being the most senior marketer in your area, leading a small team
• Happy to work regular afternoon and early-evening overlap with US Eastern time Desirable
• A mix of high-growth startup and larger, more structured company experience
• Agency experience
• Experience in a private equity-backed business Why Apply
• A commercial seat at the table
• A real step towards Head of Marketing
• Build something from scratch
• A growing, PE-backed business with clear investment in go-to-market
• Great benefits Interested? Apply now, or drop Emma Groves at Ocho People a line for a confidential chat: emma@ochopeople.com