Event Marketing Manager

Events Marketing Role Reading, UK (3 days onsite, 2 days WFH) 12 months contract Job Responsibilities:

• Plan, manage and execute or guide execution of measurable, integrated event marketing
• Support standardisation, optimisation and productivity improvements across all elements of event delivery
• Monitor, analyse and report on performance of each event and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required Requirements
• Strong knowledge of events marketing discipline and integrated marketing especially multi-channel digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns to maximise event efficacy and impact
• Highly capable communicator able to manage internal stakeholder groups and deal with diverse opinions to still move projects to completion
• Proven use of AI tools for event execution and a clear ability to use AI to maximise day to day productivity.
• Strong business acumen, analytical competency and influencing skills
• Able to focus on the detail as well as the bigger picture
• Demonstrable competencies in technology Marketing; experienced in developing and executing integrated marketing plans for technology companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle
• Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
• Excellent organisational skills with the ability to prioritise, multitask and manage time effectively, and keep schedules and projects in order and up to speed
• Experience of using current marketing and sales processes and systems, preferred experience with Eloqua and event automation solutions
• Experience of working with third party suppliers and managing and motivating agencies to push creative barriers in communicating with customers