Head of Marketing - Collectibles and Lifestyle

Our client is an emerging business in the trading card and collectibles sector, offering specialist services to collectors and industry partners. The company is seeking a commercially-minded Head of Marketing to strengthen its brand presence, develop strategic partnerships and drive business growth. Responsibilities Marketing & Brand Strategy

• Develop and execute an integrated marketing strategy aligned with the company's business objectives and growth priorities.
• Strengthen brand positioning, messaging and customer value propositions across target audiences.
• Oversee digital marketing, social media, content, public relations, influencer engagement, events and brand activations.
• Lead campaigns that build brand awareness, customer confidence and demand for the company's services.
• Monitor customer insights, market trends and competitor activity to identify opportunities for differentiation.
• Manage marketing budgets, agencies and external vendors, ensuring effective resource allocation and measurable returns. Customer Acquisition & Community Engagement
• Drive customer acquisition, conversion and retention across online and offline channels.
• Develop targeted initiatives to engage collectors, hobby communities, retailers and other relevant customer segments.
• Oversee community-building activities, educational content and customer engagement programmes.
• Develop CRM and customer lifecycle initiatives to encourage repeat business and strengthen loyalty.
• Track campaign performance and optimise activities based on acquisition costs, conversion rates and customer value. Partnerships & Business Development
• Develop and execute a partnership and business development strategy to expand market reach and generate new business.
• Identify and engage potential partners, including retailers, dealers, platforms, event organisers and relevant brands.
• Lead partnership proposals, commercial negotiations and joint marketing initiatives.
• Build and manage a pipeline of prospective partners and business accounts, with clear targets and conversion plans.
• Develop referral programmes, channel partnerships and collaborations that deliver measurable commercial value.
• Evaluate opportunities across new customer segments, distribution channels and geographic markets.
• Work closely with internal teams to ensure effective partner onboarding, service delivery and ongoing account development. Team Leadership & Commercial Performance
• Lead, coach and develop the Marketing, Partnerships and Business Development teams.
• Set clear objectives, responsibilities and KPIs, aligning all three functions around shared growth priorities.
• Establish effective planning, reporting and cross-functional collaboration processes.
• Monitor marketing effectiveness, partnership performance and business development results.
• Present market insights, performance updates and growth recommendations to senior management.
• Foster a collaborative, accountable and results-driven team culture. Requirements
• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline, or equivalent relevant experience.
• At least 8 years of relevant experience in marketing, growth, partnerships or business development, including at least 3 years in a team leadership role.
• Proven track record of developing marketing strategies that deliver measurable customer acquisition, brand growth and commercial results.
• Demonstrated experience building strategic partnerships and converting business opportunities into sustainable growth.
• Strong understanding of digital marketing, social media, content strategy, CRM and performance analytics.
• Experience managing teams, budgets, agencies and multiple stakeholders.
• Strong commercial judgement, negotiation skills and relationship-building capabilities.
• Strategic and analytical mindset, combined with a hands-on, entrepreneurial approach.
• Excellent communication and presentation skills in English and Chinese; proficiency in Cantonese and Mandarin is preferred.
• Experience in collectibles, trading cards, gaming, sports, entertainment, lifestyle brands or community-led businesses would be an advantage.
• Genuine interest in collector culture and enthusiast communities is highly desirable. Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.