Account Director - Experiential, Drinks

Account Director – Drinks, Experiential & Social 📍 Central London 💷 £55,000–£65,000 DOE 🏢 Fast-growing global agency We're working with a highly regarded, fast-growing global agency known for its standout creative work, ambitious brand experiences and impressive portfolio of clients. They're looking for an experienced Account Director with a strong background in the drinks sector to join their growing team. This is a fantastic opportunity for someone who understands the world of beer, wine and spirits (BWS) and knows how to bring drinks brands to life through a compelling blend of experiential, social and integrated marketing. From high-impact sampling campaigns and festival activations to on-trade experiences, global brand toolkits, product launches and social-first content, you'll work across an exciting mix of projects for some of the industry's most recognisable brands. The Role Reporting to a Group Account Director, you'll take a senior lead across key client relationships, overseeing the delivery of integrated campaigns while helping develop the team and grow the business. You'll be involved in:

• Leading client relationships across a portfolio of drinks brands, acting as a trusted strategic and commercial partner.
• Delivering experiential campaigns spanning sampling, festivals, on-trade activations, brand experiences and product launches.
• Overseeing the development and rollout of global brand toolkits, ensuring creative consistency across markets.
• Working across social, content and digital amplification to extend campaigns beyond the live experience.
• Managing projects from brief and strategy through to creative development, production, delivery and evaluation.
• Collaborating with creative, production, social and planning teams to deliver eye-catching, effective campaigns.
• Taking ownership of budgets, timelines, resource planning and commercial performance.
• Identifying opportunities to grow existing accounts and develop longer-term client partnerships.
• Leading, mentoring and developing account team members, helping them deliver their best work.
• Maintaining high standards across client service, campaign delivery and team performance. About You We're looking for a confident, commercially minded Account Director who combines excellent client leadership with a genuine passion for experiential and integrated marketing. You'll need:
• Essential: proven experience working with drinks brands across beer, wine and spirits (BWS).
• Strong agency experience across experiential marketing, brand activation or integrated campaigns.
• Experience spanning a range of activations, ideally including sampling, festivals, on-trade, product launches and brand experiences.
• An understanding of social and content marketing, including how to amplify live campaigns across digital channels.
• Experience managing global or multi-market brand toolkits and campaign rollouts.
• Strong client relationship management and stakeholder engagement skills.
• Previous people management experience, with the ability to lead, mentor and develop a team.
• Solid commercial skills, including budget management, forecasting and identifying account growth opportunities.
• Excellent communication, presentation and organisational skills.
• A proactive, collaborative approach and the confidence to thrive in a fast-paced, ambitious agency environment. The Opportunity Join a globally connected, fast-growing agency with an excellent industry reputation, working with exciting drinks brands and delivering the kind of creative work that gets noticed. You'll have the opportunity to lead high-profile campaigns, develop a talented team and play an important role in growing client relationships, supported by an experienced Group Account Director and a wider network of creative and production specialists. Salary: £55,000–£65,000, depending on experience Location: Central London Get in touch - charlie@charliecsh.co.uk