Senior Email Marketing Officer

We're working to build and grow a powerful movement of people to transform the experience of people living with Parkinson's. A big part of how we'll do that is by engaging and mobilising our supporters through a variety of channels to take action in support of Parkinson's UK. In this role, you'll support the delivery and continual development of a mass email communication strategy, improve mass email communications, and deliver engaging emails as part of an integrated journey model. This role is being advertised on a fixed term basis, ending in May 2027. What You'll Do

• Support the delivery and continual development of a mass email communication strategy
• Work with teams across the organisation to devise audience-first email journeys for our supporters
• Become a Salesforce Marketing Cloud expert, ensuring we're using the platform effectively to maximise our strategy
• Continuously improve and deliver the decentralisation programme, which is a vehicle for delivering mass supporter email comms alongside our journey framework
• Support the Supporter Engagement Manager to improve and deliver audience management processes for Existing Supporters. What You'll Bring
• Experience of supporter engagement in the commercial or not-for-profit sectors
• Demonstrable experience of communicating with a wide range of supporters with varied audience needs
• A proven track record in creating engaging, inspiring and effective email communications, and an understanding of email service providers, ideally Marketing Cloud.
• Experience of supporter journey mapping and comms planning
• Experience in reporting, evaluating and testing
• Knowledge of HTML, photoshop, content management systems (preferably Drupal) and email software (preferably Marketing Cloud) Please apply by sending us your CV and a detailed cover letter explaining how you meet the criteria in the "What you'll bring" section of the job description. Applications close on Sunday 25 October 2026. Interviews for this role will be held from Wednesday 4 November 2026.
• Read the job description for this role.
• Read about the benefits of working for us on our website.
• Learn more about our recruitment process. At Parkinson's UK, we want to connect with the real you. While we welcome the use of generative AI tools to help polish your grammar or structure your thoughts in your CV and supporting statement, please ensure the final submission is written in your own authentic voice. We are looking for your unique, lived experiences, personal impact, and genuine passion. We would ask that you're transparent about your use of AI throughout your application process.