Events Marketing Specialist

Location: Reading, UK (Hybrid) Duration: 12 Months Working Hours: Full-time (37.50 hours per week) Pay Rate: 11.00 – 17.00 GBP/h (CoE)

Our Client Our client is a market-leading technology company that is transforming customer engagement by powering event execution with AI for market-leading events. Working through advanced technological ecosystems, they drive innovation and deliver strategic marketing solutions across international markets.

Role Overview We are seeking a creative and innovative Events Marketing Specialist to join the EMEA Events Team and support AI solution events across all lines of business. In this role, you will plan and execute integrated, AI-powered event marketing strategies to attract net new customers, engage existing clients, and deliver measurable ROI to support sales pipeline and revenue goals.

Key Responsibilities

• Event Planning & Execution: Plan, manage, and execute (or guide execution of) measurable, integrated event marketing strategies targeting specific audiences across the EMEA region.
• AI-Driven Optimization: Utilize cutting-edge AI tools and techniques for event execution to maximize day-to-day productivity and event impact.
• Cross-Functional Collaboration: Act as a key liaison between central teams and the Field Marketing Team within Client to align event opportunities with overall business success.
• Standardization & Improvement: Support standardization, optimization, and productivity improvements across all elements of event delivery.
• Performance Analysis & Reporting: Monitor, analyze, and report on the performance of each event; track lead quality, evaluate sales follow-ups, and implement timely plans for improvement.
• Supplier & Agency Management: Work with third-party suppliers and motivate external agencies to push creative barriers when communicating with customers.

Qualifications

• Experience: Proven experience in planning and implementing fully integrated events and multi-channel digital marketing strategies (website, search engine, social media, digital multi-touch, and nurture campaigns).
• Industry Knowledge: Demonstrable competencies in technology B2B marketing with an understanding of audience generation strategies across the complete buying cycle.
• AI Confidence: Hands-on experience or proven proficiency in leveraging AI tools for event execution and productivity enhancement.
• Technical & System Skills: Experience with current marketing and sales systems; familiarity with Eloqua and event automation solutions (e.g., Cvent) is preferred.
• Analytical & Business Skills: Strong business acumen, analytical competency, and budget/project management skills focused on sales pipeline impact and ROI.
• Interpersonal Skills: Exceptional communication, stakeholder management, and influencing skills to deal with diverse opinions in a high-paced environment.
• Language: Fluency in English (written and spoken).
• Education: University Degree required (preferably with a focus on Sales, Marketing, or Business). eTeam Workforce sp. z o.o. is an employment agency entered into the register maintained by the Marshal of the Mazovian Voivodeship under number 21300.