Senior Marketing Manager 50 - 55K + Bonus
Mason & Dale Recruitment SpecialistsSenior Marketing Manager (6‑Month Maternity Cover) – Hybrid (London) Drive strategy. Shape audience growth. Lead campaigns for one of the UK's largest event. Are you a strategic, creative and outrageously organised marketer looking for your next step? This 6‑month maternity cover offers the chance to take ownership of a major B2B technology event and work across the full marketing mix — from campaign strategy to audience development, paid media, PR, content alignment and commercial growth. What you'll be doing
- Developing and executing end‑to‑end marketing strategies across a large‑scale tech event
- Leading messaging, copywriting and outbound communications to drive delegate and exhibitor engagement
- Partnering with sales to deliver campaigns that support new business, retention and revenue growth
- Building strategic audience development plans aligned to event positioning and key messaging
- Managing paid media, PR agency collaboration and brand amplification across digital and broadcast channels
- Overseeing community building and social media strategies that deepen engagement and brand affinity
- Managing databases, segmentation, reporting and forecasting with BI/data support
- Owning delegate/visitor revenue generation, pricing strategy and registration delivery
- Managing budgets, POs and stakeholder sign‑off across marketing materials and content What we're looking for
- Strong copywriting and communication skills
- Experience delivering complex, multi‑channel marketing plans
- Proven project management across large‑scale campaigns
- Confidence working with CRM/CMS systems, email automation and digital marketing tools (GA, Google Ads, etc.)
- Ability to analyse KPIs, demographics and market trends to optimise performance
- Experience managing direct reports
- Flexibility around peak event periods What you'll gain
- The chance to lead marketing for a flagship UK event
- Exposure to all areas of event marketing — digital, audience, commercial, PR, paid media, content alignment
- A fast‑paced, creative environment with genuine career‑building potential
- Hybrid working (West London)
- Competitive salary + performance‑related bonus If you are interested please apply or feel free to recommend!
Job ref blurredText
Posted on blurredText
Last checked on blurredText
Closing on blurredText
Discuss this job
Share your intel on this vacancy and help others - anonymously. Get notified automatically of new comments when starred or saved to Tracker.
My Private Notes
Saving private notes will automatically star the vacancy to your Jobs page.