Digital Marketing Executive

The Digital Marketing Executive (Email & SMS) takes ownership of Holland Cooper's day-to-day email and SMS marketing, managing our email programme via Klaviyo and our SMS programme via Attentive. The role sits at the centre of our agency relationships and is responsible for delivering every customer communication on these channels, including those for Holland Cooper's loyalty programme, ensuring each touchpoint is consistent, considered and true to the brand. For the first six months, the role reports to the Ecommerce Manager, with a focus on building a high-performing email and SMS programme. It will then move to report to the CRM & Loyalty Manager, taking on a growing share of the loyalty remit as that function develops. Throughout, the role works closely with the wider VIP, Ecommerce & Marketing teams to deliver a joined-up, high-performing lifecycle strategy. Key Responsibilities: -    Own the day-to-day running of Holland Cooper's email marketing programme in Klaviyo, including campaign builds, automated flows and segmentation -    Manage the day-to-day running of our SMS programme in Attentive, ensuring messaging is timely, relevant and on-brand -    Build and maintain strong agency relationships, acting as the key point of contact to ensure activity is delivered on time, on strategy and to a high standard -    Deliver all loyalty programme communications across email and SMS, ensuring they are consistent, thoughtfully planned and aligned with the wider CRM calendar -    Plan email and SMS campaigns around bestsellers, key trading moments, seasonality and other commercial factors -    Report on email and SMS performance, including loyalty communications, on a weekly, monthly and annual basis, sharing insight and recommendations, with reporting on previous actions -    Work closely with the Ecommerce Manager (and, from month six, the CRM & Loyalty Manager) and the wider Ecommerce & Marketing team to ensure email and SMS activity supports broader business objectives -    Liaise with the creative team to ensure email, SMS and loyalty communications use the correct imagery, tone and copy -    Support the Ecommerce Manager, CRM & Loyalty Manager and HoD with ad hoc projects and requests, as the loyalty programme and wider CRM strategy develop -    From month six, take on a growing role in the planning and development of the loyalty programme alongside the CRM & Loyalty Manager Key Competencies/behaviours: -    Proven experience managing email and / or marketing, ideally within Klaviyo -    Confident managing agency relationships and holding partners to account -    Experience with, or strong interest in, loyalty and retention marketing -    Excellent attention to detail and ability to manage multiple campaigns at once -    Strong verbal and written communication skills -    Highly organised, with the ability to plan ahead and manage a busy campaign calendar -    A collaborative team player, comfortable working across functions and with senior stakeholders -    A keen interest in commercial results and growth, with a drive to understand what moves performance and act on it Skills/Experience Required: Required: -    Proven experience managing email marketing, ideally within Klaviyo -    Agency management experience -    Excellent attention to detail -    Commercially-minded -    Strong written and verbal skills -    Highly organised Desired: -    Experience with SMS marketing platforms -    Experience in loyalty and retention