Marketing Director

We are seeking a commercial Marketing Director with a relentless focus on growth, to join the executive leadership team of a premier UK commercial and consumer professional services group. The organisation combines an iconic, nationwide consumer brand with proprietary technology, deep data assets, and an extensive physical operations / multi-site network. Reporting directly to the CEO, this is a strategically critical, high-visibility executive appointment. You will lead a multi-disciplinary marketing function, spanning brand, performance marketing, lifecycle CRM, data insights, content, and marketing operations, to drive profitable organic growth across the organisation. This is a dual-sided audience mandate. In addition to accelerating consumer demand and customer acquisition, you will own the B2B supply-side growth strategy to acquire, retain, and scale high-value commercial partners and enterprise clients. Key Responsibilities

• Commercial Growth & Executive Leadership: Serve as a core member of the executive committee, owning omnichannel marketing strategies that directly drive revenue, gross margin, and customer lifetime value (CLV).
• Dual-Sided Lifecycle & CRM Strategy: Build and orchestrate sophisticated lifecycle marketing programs for both B2C (end-consumer demand) and B2B (supply-side partner acquisition) channels
• Omnichannel Orchestration: Manage and integrate all paid, owned, and earned channels, including digital, performance media, social, CRM, web, content, and local touchpoints into a cohesive growth engine.
• AI & Data Innovation: Partner with technology and data leaders to deploy actionable AI solutions, predictive analytics, and marketing automation to scale efficiency and personalise always-on customer journeys.
• Brand Evolution: Modernise and elevate an established, high-equity brand for a digital-first era while maintaining its trust, market distinction, and core value proposition.
• High-Performing Team Leadership: Build, structure, and empower a high-calibre marketing team while embedding an agile, data-led "test, learn, and iterate" operating culture. What We Are Looking For
• Senior Leadership Experience: Extensive track record leading multi-disciplinary marketing and commercial teams at a senior, executive-facing level.
• Dual-Sided Business Models: Deep experience operating in complex B2B2C, platform, marketplace, multi-site retail, or commercial services environments where both end-user demand and B2B partner/supply acquisition drive business value.
• Lifecycle & Performance Mastery: Proven success in end-to-end lifecycle CRM transformation, performance marketing, marketing attribution, and conversion rate optimisation.
• Data & AI Literacy: Strong commercial fluency in unit economics (CLV/CAC) alongside hands-on familiarity with implementing real-world AI and data tools within marketing.
• Transformation Expertise: Capability to lead a business through significant change, acting as an ambassador of innovation and delivering value at all levels of the business. Why Join?
• C-Suite Mandate: Work alongside the CEO and executive board to shape the commercial strategy of a market leading brand
• Transformation Focus: Lead a high-impact digital and lifecycle marketing transformation backed by substantial ongoing investment in technology and data platform capabilities.
• Substantial Scale: Leverage an exceptionally strong, widely recognised brand while scaling modern growth capabilities from the ground up. Please note that as an executive / board level role, the successful individual will likely spend 4 if not 5 days a week driving change in person through the firms London head office. As such we regrettably can't consider remote or hybrid working arrangements at this time. This search is being conducted on a strictly private and confidential basis under a non-disclosure agreement in partnership with tml Partners. For a confidential discussion or to request further details, please share your profile via the application link. Note we will only be able to respond to individuals who's profile matches the core criteria above.