Marketing Manager

Marketing Manager Reporting To: CEO (UK) Location: West Yorkshire, Hybrid - On site 2-3 Days a week Salary: £40,000 - £50,000 Basic + Pension and benefits package About the Role Prestige Talent Partners are working on behalf of an ecommerce client who is looking for a Marketing Manager to lead marketing activity across both digital and offline channels. This is a fantastic opportunity for an experienced marketer who has built their career within a DTC or Ecommerce environment and understands how to drive growth through a blend of performance marketing, brand and customer engagement. Key Working Relationships

• CEO, COO, Senior Management Team
• External Agencies, retail partners, marketplace platforms What you will be doing
• Develop and execute the marketing strategy to drive customer acquisition, retention and revenue growth
• Manage and optimise digital marketing activities including: SEO, PPC (Google & Microsoft Ads), Paid Social (Meta, TikTok, LinkedIn), Display, Affiliate marketing, Email and CRM
• Analyse campaign performance, customer behaviour and channel attribution to maximise ROI
• Oversee website traffic growth, conversion rate optimisation and overall ecommerce performance
• Plan and deliver offline marketing campaigns including: TV, Print, Outdoor, Experiential, Retail and shop activations
• Manage relationships with creative, media and digital agencies
• Own the marketing budget and ensure effective allocation across all channels
• Collaborate closely with Ecommerce, Commercial, Product, buying, merchandising and Customer Service teams
• Track key KPIs and provide regular reporting and recommendations to Senior Leadership What We're Looking For
• Proven experience in a similar role within a direct to consumer and ecommerce business.
• Hands-on experience managing: SEO, PPC, Paid Social, Digital acquisition campaigns
• Experience running multichannel marketing campaigns with clear commercial objectives.
• Demonstrable success in driving online sales growth and customer acquisition.
• Experience delivering offline marketing initiatives such as TV advertising, retail activations, events, sponsorships or brand campaigns.
• Strong understanding of ecommerce metrics including ROAS, CPA, conversion rates, customer lifetime value and attribution.
• Experience managing marketing budgets and external agencies.
• Excellent analytical and reporting skills. Desirable Experience
• Experience with Google Analytics 4, Google Ads, Meta Ads Manager and CRM platforms.
• Knowledge of conversion rate optimisation (CRO).
• Experience managing a small marketing team.
• Background in a fast-growth consumer brand. Personal Attributes
• Commercially focused with a strong understanding of customer behaviour.
• Data-driven but creatively minded.
• Comfortable switching between strategic planning and hands on execution.
• Highly organised with excellent project management skills.
• A strong communicator with the ability to influence stakeholder decisions.
• Previous experience working in a fast paced ecommerce environment