Retail Channel Marketing Manager

Retail Channel Marketing Manager – Consumer Electronics

• Contract: 12 months
• Salary: £115,000 per annum
• Location: London, King's Cross – 5 days onsite About the Opportunity A leading global technology organisation is seeking an experienced Retail Channel Marketing Manager to support its growing consumer electronics and emerging technology portfolio. This is an opportunity to work with innovative hardware products, including AI-powered devices and immersive technology, while collaborating with major UK and European retail partners. You will be responsible for delivering retail marketing programmes that increase product visibility, improve customer engagement and drive measurable sales performance across physical stores and e-commerce channels. This is a highly autonomous, hands-on role combining retail partner management, marketing budget ownership, commercial analysis and campaign execution. Key Responsibilities
• Build and maintain strong relationships with major retail partners, coordinating marketing plans, promotional activity and product launches.
• Manage retail channel marketing budgets, ensuring effective investment across in-store and online marketing initiatives.
• Execute end-to-end retail marketing campaigns, coordinating creative assets, product descriptions, promotional materials and launch timelines.
• Analyse marketing performance, retail sales and return on investment to identify opportunities for commercial improvement.
• Collaborate with Sales, Marketing, Creative and Operations teams to deliver integrated retail marketing programmes.
• Support product visibility through retail merchandising, promotional displays and customer engagement initiatives.
• Develop quarterly and annual marketing calendars and contribute to monthly business reviews.
• Present performance insights and actionable recommendations to internal stakeholders and retail partners. Essential Experience
• Approximately 7–8 years of experience in retail channel marketing, trade marketing, partner marketing or a related commercial marketing discipline.
• Proven experience working directly with third-party retail partners.
• Strong understanding of consumer electronics, consumer hardware or connected devices.
• Demonstrable experience managing marketing budgets and evaluating campaign performance against commercial KPIs.
• Strong analytical capabilities, with experience using sales data, ROI and marketing performance metrics to inform decisions.
• Hands-on experience executing retail campaigns, managing creative assets and coordinating multiple stakeholders.
• Excellent organisational, communication and relationship management skills.
• Comfortable operating independently in a fast-paced, commercially focused environment. Desirable Experience
• Experience working with major consumer electronics brands or leading retailers.
• Exposure to gaming, VR, wearable technology or fashion-related marketing.
• Strong PowerPoint, visual presentation and executive reporting skills.
• Experience using AI tools to improve marketing operations and efficiency. Apply now or email your CV to rory@principlehr.com for immediate review.