Digital Marketing Manager

Demand Generation Manager Brentford, London – Hybrid, 3 days per week in the office Permanent, Full-Time We are working with a growing UK technology services business that is looking to appoint a Demand Generation Manager to build and own its demand generation function. This is a newly created role with responsibility for developing a predictable pipeline of enterprise opportunities across managed security and cloud services. You will take ownership of the demand generation strategy from end to end, working closely with the SDR team and senior leadership to turn marketing activity into qualified pipeline. Key Responsibilities

• Build and own the quarterly demand generation strategy, aligned with pipeline and revenue targets.
• Develop and run account-based marketing (ABM) campaigns targeting enterprise organisations across sectors including financial services, healthcare, legal, retail, energy and technology.
• Own LinkedIn as a key demand generation channel, including paid campaigns, Sales Navigator targeting and executive thought leadership.
• Use AI tools to research target accounts, create and personalise content and support campaign delivery at scale.
• Work closely with the SDR team to provide target account lists, intent signals, outreach sequences and campaign-generated opportunities.
• Take ownership of HubSpot Marketing Hub, including workflows, lead scoring, lifecycle stages, attribution and reporting.
• Track campaign performance against commercial outcomes including MQLs, SQLs, opportunities and marketing-sourced pipeline.
• Manage an external performance marketing agency covering paid search, SEO, AI-search optimisation and conversion.
• Support webinars, roundtables and co-marketing campaigns with technology partners. Experience Required
• 5+ years' experience within B2B demand generation, growth or performance marketing.
• Ideally experience within IT services, SaaS, cybersecurity, cloud or a related technology environment.
• A demonstrable track record of generating qualified pipeline and influencing revenue through marketing campaigns.
• Strong hands-on experience with HubSpot Marketing Hub, including workflows, lead scoring and attribution.
• Proven experience running LinkedIn advertising and ABM campaigns.
• Practical experience using AI tools such as ChatGPT, Claude, Clay or HubSpot AI for research, content creation and personalisation.
• Strong written communication skills with the ability to communicate technical subjects clearly to senior decision-makers.
• Comfortable working closely with sales teams and managing external agencies. Experience marketing into regulated or data-sensitive industries such as financial services, healthcare or legal would be particularly beneficial, as would an understanding of cybersecurity and compliance topics such as ISO 27001, DORA, NIS2 or Cyber Essentials. The Opportunity This is an opportunity to take ownership of a newly created demand generation function and have a direct impact on the company's growth strategy. Success will be measured on qualified pipeline and commercial outcomes rather than marketing activity alone, making the role particularly suited to someone who enjoys working closely with sales and can demonstrate the revenue impact of their campaigns. The package includes 25 days' holiday plus bank holidays, pension, a training and certification budget, and paid AI and marketing tool subscriptions.