Regional Account Manager

Regional Account Manager East Anglia £45,000 - £55,000 + Car Allowance + Bonus An ambitious, independent brewery with a strong regional presence and exciting growth plans is looking for a commercially driven, relationship-focused Regional Account Manager to help grow its presence across the On Trade sector. Combining a proud brewing heritage with a forward-thinking approach, the business is focused on growing its own-brand beer range alongside a wider drinks portfolio. This is an exciting opportunity to join an independent business where you can build meaningful customer relationships, win new business and play a key role in driving continued growth across the region. This is a hands-on, field-based role that combines account management, new business development and commercial growth. You'll take ownership of an established portfolio of approximately 70–80 customers across East Anglia, developing existing relationships, identifying new opportunities and driving profitable sales. The Role:

• Managing and developing an established portfolio of approximately 70–80 on-trade accounts across East Anglia, maximising sales and profitability
• Building and maintaining strong customer relationships to drive sales growth and long-term partnerships
• Identifying, targeting and securing new business opportunities to expand your territory
• Driving sales growth through proactive account development and effective field sales activity
• Championing the brewery's own-brand beer range to create new opportunities and increase sales
• Cross-selling the wider drinks portfolio, including draught beer, wine and spirits
• Working closely with customers to understand their needs and identify opportunities to grow their drinks offering
• Maximising turnover and profitability across existing accounts while developing new revenue streams
• Monitoring market trends, competitor activity and customer needs to identify opportunities for growth
• Taking ownership of your territory, sales pipeline and overall commercial performance
• Delivering against agreed sales targets, KPIs and business growth objectives
• Representing an ambitious independent brewery and building its presence across the regional on-trade market About You:
• Experience within field sales, account management, business development or a similar commercial role
• A background in the drinks, brewing, hospitality, FMCG or wholesale sectors would be advantageous
• Proven ability to build strong customer relationships and develop long-term commercial partnerships
• A proactive approach to winning new business and growing existing accounts
• Strong commercial awareness, with the ability to identify opportunities and maximise sales profitability
• Confident communication, negotiation and relationship-building skills
• Self-motivated, resilient and comfortable managing your own territory and workload
• A results-driven mindset, with a strong focus on achieving sales targets and business growth
• Excellent organisational and time management skills, with the ability to prioritise effectively
• The ability to work autonomously while maintaining strong customer relationships and contributing to wider business objectives
• A full UK driving licence and willingness to travel throughout the territory Please get in touch with Evie Coates or click "Apply Now" to be considered for this vacancy. 📞 Call: 07537 163597 💻 Email: evie.coates@advocate-group.co.uk The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.