Sales and Marketing Specialist

Role Overview The Sales & Marketing Executive / Manager will be responsible for driving lead generation, brand visibility, occupancy and commercial leasing opportunities across Willsflower Group's property portfolio, with particular emphasis on Willsflower Co-Works, the Group's flexible workspace brand. The role combines hands-on sales, digital marketing, creative campaign development and coordination with external letting agents, marketing agencies and service providers. The primary objective is to translate marketing activity into qualified enquiries, property viewings, new occupiers and increased occupancy. Key Responsibilities

1. Willsflower Co-Works – Sales & Lead Generation (Key Priority)

• Take ownership of generating fresh, qualified enquiries for Willsflower Co-Works through proactive sales and marketing initiatives.
• Develop a strong understanding of the flexible workspace market, including serviced offices, coworking and managed office solutions.
• Manage incoming enquiries, respond to prospective occupiers, arrange tours and follow up to convert prospects into customers.
• Identify potential occupiers through direct outreach, business networks, local partnerships and digital channels.
• Develop and execute campaigns to improve workspace occupancy.
• Maintain a structured pipeline of enquiries, viewings, proposals and conversions.
• Monitor competitor offerings, local market demand and positioning to improve sales effectiveness.

2. Willsflower Group – Property Marketing & Letting Agent Coordination

• Support the marketing and leasing of the Group's wider commercial property portfolio, including larger office buildings and business parks.
• Work closely with appointed commercial letting agents to generate interest and coordinate property viewings.
• Ensure agents have updated brochures, photography, floor plans, availability schedules and marketing materials.
• Follow up regularly with agents on enquiries, viewings, prospective tenants and leasing progress.
• Help develop property-specific campaigns to attract occupiers to available spaces.
• Coordinate site visits, promotional events and other initiatives aimed at increasing property visibility.
• Track the effectiveness of letting agents and marketing activities across the portfolio.

3. Performance Marketing & Digital Lead Generation

• Work with external digital marketing specialists to develop and execute targeted paid campaigns, including Google Ads, Meta Ads and other relevant channels.
• Ensure campaigns focus on measurable commercial outcomes, particularly qualified leads, property viewings and conversions.
• Coordinate landing pages, enquiry forms and lead-tracking processes.
• Monitor campaign budgets, cost per qualified lead, cost per viewing and conversion performance.
• Review marketing performance regularly and recommend improvements to targeting, messaging and budget allocation. The role does not necessarily require personally running every advertisement but does require commercial ownership and oversight of the external providers executing them.

4. Social Media Strategy, Content Ideation & Brand Building

• Develop creative ideas, campaign concepts and content calendars for Willsflower Group and Willsflower Co-Works.
• Build distinct but complementary brand identities for the Group and its coworking business.
• Coordinate with external social media agencies, designers, photographers, videographers and content creators to bring ideas to execution.
• Oversee property photography, walkthrough videos, reels, tenant features and promotional material.
• Review content to ensure consistency in presentation, quality and brand messaging.
• Identify innovative ways to showcase the properties, workspace experience, amenities and tenant community.
• Ensure social media activity supports brand awareness and, importantly, generates business enquiries.

5. Marketing Vendor & Agency Management

• Act as the central point of contact for external marketing providers.
• Prepare clear briefs, coordinate execution, monitor deadlines and review deliverables.
• Manage relationships with digital marketing agencies, social media providers, designers, printers and other suppliers.
• Ensure marketing expenditure delivers value and aligns with commercial objectives.
• Coordinate between the internal asset management team, letting agents and external vendors.

6. Reporting & Commercial Performance

• Maintain a central dashboard of enquiries, viewings, conversions and occupancy.
• Report regularly to management on sales pipeline, marketing performance and leasing activity.
• Track key marketing expenditure against outcomes.
• Identify underperforming campaigns or properties and recommend corrective actions.
• Proactively suggest new initiatives to improve leasing performance and brand visibility. Ideal Candidate Profile
• Prior experience in sales and marketing within coworking, serviced offices, flexible workspaces or commercial real estate is strongly preferred.
• Proven ability to generate qualified leads and convert enquiries into viewings and occupiers.
• Understanding of digital marketing, performance marketing and lead generation.
• Strong communication skills and confidence coordinating with letting agents, prospective tenants and external vendors.
• Creative thinking with the ability to translate ideas into actionable campaigns.
• Highly organised, commercially minded and comfortable managing multiple properties and stakeholders.
• Experience supervising external agencies and measuring marketing ROI. Key Performance Indicators (KPIs) Focus Area Performance Measure Co-Works New qualified leads generated Co-Works Viewings and lead-to-occupier conversion Co-Works Occupancy and revenue growth Wider portfolio Enquiries and viewings generated Letting agents Follow-up and pipeline progression Digital marketing Cost per qualified lead and conversion Social media Campaign delivery, engagement and enquiries Vendor management Quality, timeliness and budget adherence Reporting Structure The role will report directly to Willsflower Group management and work closely with the asset management team, property managers, external letting agents and marketing service providers.