Marketing Copywriter

Copywriter (Marketing) Client Location: London (Hybrid) Starting: 02/11/2026 Pay Comments: Up to £36.80 per hour Firm, non-negotiable: No Hours: Part-time Duration: 6 months with potential to extend (20 hrs per week) : You must include an online portfolio URL in your CV Our client is seeking a Marketing Copywriter to help build the foundations for a new business launching in Europe. This is a rare opportunity to help shape how our client introduces a new customer proposition, builds awareness and engagement, and develops the marketing mechanisms required to scale internationally.

• You will be a true builder, comfortable operating in a fast-moving environment with a high degree of ambiguity.
• You will be a self-starter with excellent judgement, strong attention to detail and a deep understanding of how UK customers think and communicate.
• You will partner with teams across the business, as well as external agencies and strategic partners, to turn customer insights and business priorities into clear, compelling and culturally relevant communications.
• Your initial focus will be supporting the UK launch of a new business.
• You will help translate customer research and business priorities into a clear customer proposition, messaging architecture, voice and tone guidelines, and channel-ready copy across onsite, owned and operated, paid media, CRM, social and campaign experiences.
• You will work closely with Marketing, Creative, Design, Product, Legal and other cross-functional teams to create copy that is crisp, simple, customer-centric and effective across both brand and performance marketing.
• You will also help establish reusable standards, patterns and mechanisms that enable consistent high-quality writing as the business grows.
• Beyond the initial launch, you will capture customer and campaign learnings and help build a repeatable marketing playbook that can support future international expansion. Key job responsibilities
• Translate UK customer research, business priorities and product capabilities into a clear customer proposition, messaging architecture and compelling channel-ready copy.
• Help define and evolve content strategy, copywriting standards, voice and tone guidelines for the business.
• Develop copy across onsite experiences, owned and operated channels, paid media, CRM, social, campaign assets and other customer communications.
• Partner closely with Design and Product to influence the customer experience and develop clear UX copy, content patterns and guidelines.
• Bring a strong understanding of British language, tone and cultural nuance, ensuring global inputs are adapted into communications that feel natural and relevant to British customers.
• Partner with Marketing and Creative teams to develop bold, customer-focused campaigns that drive both awareness and conversion.
• Partner with channel owners and key business teams across the business to establish best practices for asset creation and channel-specific messaging.
• Work with Legal and other stakeholders to ensure copy is accurate, compliant and customer-friendly without losing clarity or impact.
• Use customer insights, performance data and experimentation to test, learn and improve creative effectiveness.
• Build reusable writing standards, templates and mechanisms that can support future European launches.
• Contribute to raising the quality of writing across the wider team through constructive feedback, editing and sharing best practices. Potential day to day activities
• Working with Design to develop a best-in-class customer experience.
• Turning new customer research into a sharper value proposition or messaging framework.
• Writing or editing homepage, landing page and product experience copy.
• Adapting global messaging so it feels natural and compelling for UK customers.
• Working through copy feedback with Legal and Product.
• Developing concepts and copy for an integrated marketing campaign.
• Writing paid media, CRM or business owned and operated marketing assets.
• Presenting campaign or messaging concepts to senior stakeholders.
• Writing a script for a video or TV spot.
• Reviewing performance data and applying learnings to future creative. BASIC QUALIFICATIONS
• 5+ years of experience in customer-facing copywriting, content design, advertising, brand marketing or a similar role.
• Degree or certification in a relevant field, or equivalent professional experience.
• Exceptional command of British English, with excellent grammar, editing and copywriting skills.
• Deep understanding of British consumers, cultural nuance and tone.
• Demonstrated ability to write across multiple formats, including brand, performance, digital and product experiences.
• Strong portfolio demonstrating expertise in areas such as content strategy, brand voice development, UX writing and marketing copy.
• Ability to independently own ambiguous projects and deliver high-quality work in a fast-moving environment. PREFERRED QUALIFICATIONS
• Experience developing and delivering multi-channel content strategies.
• Experience creating messaging frameworks, value propositions and brand voice guidelines.
• Experience writing across both brand-building and performance marketing.
• Experience developing copy for ecommerce or digital customer journeys.
• Strong customer obsession and a track record of simplifying complex propositions into clear, compelling communications.
• Experience working cross-functionally with Design, Product, Marketing and Legal teams.
• Experience writing long-form content as well as short-form campaign copy.
• Familiarity with accessibility best practices and Web Content Accessibility Guidelines (WCAG).
• Experience working with content systems, UX patterns or design guidelines.
• Experience supporting new product, service or market launches.
• Experience working in an international organisation and adapting global messaging for local audiences.