Activewear Product Manager

Product Manager (New Product Development) – HAYA [Manchester / Hybrid] - Full-time - £40,000 About HAYA HAYA is a UK-based modest activewear brand built for women who don't want to choose between coverage and performance. We sell across the UK, EU and US, and we're growing fast. We're now building out the team that will take us to the next stage. The role You'll own our product range from first idea to launch. You'll spot gaps in the market, develop new styles and fabrics with our manufacturers, and bring products to market that our customers can't find anywhere else. This is a hands-on role in a small team, working directly with the founders. Your launches will be a major driver of our growth. What you'll do Range planning & product strategy

• Build and manage the product roadmap and seasonal range plan across activewear and new categories
• Research customers, competitors and trends to find product gaps and opportunities
• Use sales data, customer feedback and reviews to decide what to develop, improve or discontinue
• Set target costs, retail prices and margins for every new product Product development
• Create and manage tech packs, specs, grading and size sets
• Develop new fabrics and styles with our manufacturers in China, from sampling and fit sessions through to approval
• Run fit and wear testing to make sure every product delivers on coverage, comfort and performance
• Manage development timelines so launches land on time Launch & performance
• Work with operations on buy quantities and size curves, and with marketing on launch plans, product stories and content
• Write product descriptions, fabric and feature information, and care details
• Track how each launch performs (sell-through, margin, returns, reviews) and feed the learnings into the next range What we're looking for
• 3+ years in product development in activewear
• Genuine understanding of, or passion for, modest fashion and the women we design for
• Strong technical knowledge: tech packs, fabrics, construction, fit and grading
• Very strong critical path management
• Experience developing products with overseas manufacturers
• Commercially minded: you design for margin and sell-through, not just aesthetics
• Organised and able to run several developments at once without missing deadlines
• Bonus: experience with performance fabrics, swimwear or launching new categories Why join
• Build the range of a growing, purpose-led brand serving an underserved market
• See your ideas go from sketch to customer quickly
• Close collaboration with the founders and real ownership of the range
• Hybrid work - mainly remote.