Channel Marketing Associate - Retail and Consumer Technology

Channel Marketing Associate – Retail & Consumer Technology Location: London – 5 days onsite Contract: 12 months Working Hours: 40 hours per week About the Role We are seeking an experienced Channel Marketing Associate to drive retail marketing initiatives for an innovative consumer technology business specialising in next-generation hardware, including virtual reality (VR) devices and AI-powered smart glasses. You will work closely with major retail partners across the UK to plan and deliver marketing campaigns that increase product visibility, drive customer engagement and improve sales performance. This role combines strategic marketing planning with hands-on campaign execution, budget management and data analysis. You will collaborate with internal sales, marketing, creative and operations teams, as well as external retail partners, to ensure marketing activities are delivered on time, within budget and against agreed performance targets. Key Responsibilities

• Retail Partner Management: Build and maintain strong relationships with major retail partners, coordinating marketing plans and campaign delivery.
• Marketing Campaign Execution: Plan and implement campaigns across online and physical retail channels to increase product awareness, visibility and sales.
• Budget Management: Allocate, monitor and optimise marketing budgets, ensuring spending delivers measurable commercial results.
• Performance Analysis: Track campaign performance, analyse return on investment (ROI) and use data to identify opportunities for improvement.
• Retail Marketing Assets: Coordinate product listings, descriptions, imagery, promotional materials and localised content, ensuring accuracy and timely delivery.
• Marketing Planning: Support quarterly and annual marketing calendars, internal budget processes and monthly business reviews.
• Cross-functional Collaboration: Work closely with sales, marketing, creative and operations teams to align activities with business objectives.
• Process Improvement: Identify opportunities to improve campaign efficiency, reporting tools and marketing processes.
• Stakeholder Management: Resolve issues proactively, manage competing priorities and maintain productive relationships across different teams and organisations.
• AI-enabled Marketing: Use generative AI and analytical tools to improve marketing strategy, campaign execution and operational efficiency. Essential Requirements
• 7–8 years of relevant professional experience, ideally in retail channel marketing, trade marketing or retail project management.
• Hands-on experience working directly with retail partners in a marketing or sales-related capacity.
• Experience marketing consumer electronics, technology hardware or similar physical products.
• Strong analytical skills, including campaign performance measurement and return-on-investment analysis.
• Experience managing marketing budgets, operational expenditure (OPEX) and co-marketing investments.
• Understanding of retail performance metrics, such as cost per click (CPC), cost per acquisition (CPA), customer lifetime value (LTV) and return on advertising spend (ROAS).
• Knowledge of the marketing activities that drive in-store footfall and online sales.
• Excellent communication, stakeholder management and relationship-building skills.
• Strong attention to detail and the ability to manage multiple campaigns and deadlines.
• A proactive, hands-on approach with the ability to work independently in a fast-paced environment.
• Practical experience using generative AI and analytical tools to enhance marketing outcomes. APPLY NOW!!