Senior CRM Executive

A fast-growing D2C lifestyle brand is looking for a commercially driven Senior CRM Executive to take full ownership of email and SMS marketing, with a focus on customer retention, engagement and lifetime value. This is a brand with a strong, loyal customer base and ambitious growth plans, offering the opportunity to own CRM strategy end-to-end as the sole specialist in the function. You'll work closely with Graphics, Merchandising, Ecommerce and Digital Analytics teams to deliver personalised, insight-led campaigns that drive real commercial impact. Key Responsibilities

• Own end-to-end delivery of BAU and automated email and SMS campaigns, alongside other retention and conversion activity
• Manage the CRM campaign calendar across the business, keeping deadlines and priorities visible
• Build and optimise automated journeys, including welcome, nurture and reactivation flows
• Use customer data and segmentation to personalise and target campaigns
• Run A/B testing across subject lines, creative and CTAs to continuously improve performance
• Report on CRM performance and translate insights into actionable optimisation
• Partner cross-functionally with Graphics, Merchandising, Ecommerce and Digital Analytics teams
• Identify and implement new retention opportunities across additional channels Skills & Experience Required
• 2+ years' experience in a CRM or email marketing role, ideally within ecommerce or direct-to-consumer
• Hands-on experience with ESPs and marketing automation platforms, including building, testing and optimising campaigns
• Commercially minded and analytical, comfortable using data to drive optimisation
• Confident working autonomously as a sole CRM specialist
• Experience briefing creative teams as well as building emails yourself
• Own-brand retail or founder-led business experience a plus
• Strong, persuasive communicator with excellent attention to detail Why Apply?
• Own CRM strategy end-to-end as the sole specialist, with real autonomy from day one
• Join a fast-growing, founder-led brand with a passionate, loyal customer base
• Work cross-functionally with senior stakeholders across Growth, Digital and Merchandising
• Genuine opportunity to shape and grow the CRM function as the business scales If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/