Measurement and Effectiveness Lead

Agency:

PHd

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics
:

PHD are a next generation agency network. One that helps our clients outthink, outpace and outgrow the competition. We do this through a unifying vision of Intelligence.Connected, and the application of data and AI to enable a greater connectivity between our services, the experiences we create for consumers and the way we work with clients. PHD has been appointed as part of adidas's global media agency network and is building the measurement and effectiveness function that will serve the brand across its global market structure.

The Role in a Sentence

The Measurement & Effectiveness Lead is the commercial engine of the adidas measurement function: the day-to-day counterpart to adidas's global measurement leadership and its markets, turning measurement into decisions that change how media is planned and bought.

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.