Gtmc - FFE BP Manager - Dupixent - Shanghai

Main responsibilities:

Dupixent FFE Strategy & Annual Planning

• Lead the development and execution of Dupixent-specific FFE strategy aligned with brand objectives and market dynamics

• Drive annual field force planning cycles including resource forecasting, capacity planning, and strategic resource allocation

• Partner with brand marketing and commercial leadership to translate business strategy into actionable FFE roadmaps

• Conduct scenario planning and sensitivity analysis to support strategic decision-making

• Monitor competitive landscape and market trends to inform FFE strategic recommendations

AI-Enabled FFE Transformation Initiatives

• Champion the adoption and implementation of AI-powered tools and analytics to enhance field force productivity and effectiveness

• Identify opportunities for automation and intelligent decision-making across FFE processes

• Collaborate with Digital and Data Science teams to pilot and scale AI solutions (e.g., predictive targeting, intelligent territory design)

• Drive change management and capability building to ensure successful adoption of AI-enabled tools

Field Force Sizing & Resource Allocation Advanced Tool Development

• Design, develop, and maintain sophisticated analytical tools and models for optimal field force sizing and resource allocation

• Build dynamic simulation models to evaluate resource allocation scenarios and trade-offs

• Continuously refine tools based on business feedback and evolving market conditions

Territory & Objective Allocation Governance

• Establish and enforce robust governance frameworks for territory alignment and target setting processes

• Lead following FFE operational tasks with enhanced rigor and discipline:

o Target hospital management

o Target customer management and segmentation

o Territory alignment and optimization

o Objective setting and allocation

• Provide consistent methodologies, templates, tools and analytical support to ensure process compliance and quality

• Conduct quality assurance reviews and implement continuous improvement mechanisms

• Communicate with BU field force leaders, marketing teams and GTMC counterparts to ensure smooth execution

Field Force Operation Management & Analytics

• Establish and enforce robust governance frameworks for territory alignment and target setting processes

• Perform advanced data processing and analysis, generating actionable insights from complex datasets

• Leverage best practices across BUs and industry benchmarks to synergize analytical frameworks

• Provide both routine and ad-hoc analysis for BU and management, with focus on automation and self-service analytics

• Supervise FFE projects such as customer segmentation, territory optimization, and new product introduction

• Manage BU daily operational support including:

o HC management and FTE planning

o Field force performance tracking and low performer identification

o Data support per BU Management team requests

About you

Education:

• Minimum bachelor's degree

• Advanced degree (such as Master, PhD, or MBA) is preferred

Experience & knowledge:

• At least 6-8 years' experience in FFE field, most preferably in MNC pharmaceutical companies

• Solid knowledge in FFE tools, processes and analytical frameworks and in-depth understanding in the environment and operation of field team in the China pharmaceutical industry

• Skills of project management and good cross-functional communication

• Strong capability in Excel modelling and PowerPoint Presentation

• Ability to solve difficult and changing situations and influence senior management

• Ability to constantly self-challenge and challenge others in a constructive way

• Good command of written English, communication verbal English

Core competencies:

• Strong Influence skill

• Strong analytical skills to drive comprehensive analysis and provide business recommendations

• Strong communication and interpersonal skills and techniques to interpret cross-functional dynamics

• Ability to work under pressure to deliver high-quality analysis and operational work

• High level of integrity and be transparent