Growth Lead

We're working with an innovative technology business that's building an AI “system of action” for UK lettings and estate agencies - sitting on top of an agent's CRM to run core operational work (prospecting, viewings, maintenance, compliance, arrears), with a voice agent handling calls when branches can't. They're hiring a founding Growth Lead to build the growth function from scratch - shaping the positioning, building the demand engine, and creating a repeatable flow of qualified demos for sales. This is a hands-on, build-it role (not a “tune an existing funnel” role). Role: Growth Lead - Location: London (SW1H) - Type: Permanent, full-time - Salary: Competitive + equity (details at offer) Key responsibilities will include:

• Define and validate positioning and messaging that resonates with busy, sceptical estate/letting agents
• Build the demand engine across content, events, organic, founder-led activity and paid social
• Own the funnel from first touch through to qualified demo handover for sales
• Get close to the customer - speak to agents, sit on sales calls, turn feedback into campaigns and messaging
• Set up measurement across channels - understand what works, why, and what to change
• Hire and build a small team once the motion is proven and the playbook is formed Key skills and experience required:
• Proven experience building demand from near-zero in a vertical/SMB B2B environment
• Comfortable selling a product the market doesn't yet know it needs (to non-technical, time-poor buyers)
• Lean, fast-moving, highly proactive - able to solve problems without relying on big budgets/teams
• Hands-on with AI/LLMs/agents in your own work (e.g., Custom GPTs, workflows, Zapier + LLM steps, prompt-driven processes)
• Happy with 5 days per week in a London office environment