Senior Brand Manager - FMCG

Senior Brand Manager – FMCG Challenger Brand Salary: Up to £65k + bonus Location: Remote-first with 1 day / week in West London office Two Recruitment have been retained by this award-winning, rapidly scaling, healthy food brand on a mission to help people eat well and feel great. Due to exceptional growth, they're hiring a Senior Brand Manager to support a new brand-awareness driven strategy. It's a classic challenger story of a category crying out for disruption, which they've been busy redefining with their clean, convenient, premium products in sustainable plastic-free packaging. Shoppers are increasingly reconnecting with real food and there's a groundswell of demand for this sort of better quality, better for the planet, and better for busy lives option. Quietly, this brand has built an impressive and profitable business in this space – a real dark horse. Now it has reached an exciting tipping point and it's ready to step into the spotlight. Time for the brand to shine! They've doubled revenue in the last 12 months (for the second year running) and have an exciting growth trajectory into 2027 as they approach a £20m run rate, a major high-profile partnership, a brand refresh, and their largest yet investment into marketing to drive brand awareness which, despite all that growth, is still low, so there's a huge potential for brand to drive impact. The perfect moment for an ambitious SBM to join in a career defining role. If you want to go on a real journey, this one's for you. The opportunity: As SBM you will report into an experienced FMCG Marketing Director who has a fantastic background across both blue chips and scaleups. You'll also be working with a Brand Manager, agencies, growth marketing, and a growing commercial team. There's progression headroom to develop into a Head of Marketing for the right person as the team grows. You'll join a very dedicated, lean, founder-led business with an entrepreneurial, high-trust, high-ownership environment, where everyone really cares about the business and pull together to punch above their weight and make things happen. That means it's hands-on, fast-paced, and there's no place to hide – everyone counts and you will have real impact here and play a meaningful role in helping to take this brand to the next level, redefining how shoppers and customers think about this category. So you'll need to be able to demonstrate a self-starting, problem solving, adaptable, team-player approach. Key Responsibilities:

• Brand strategy & ATL campaigns - Help support brand strategy across all channels to build awareness and brand equity, including ATL and BTL campaigns across all platforms.
• Shopper marketing & retail activation - Develop and deliver shopper marketing plans with key partners that drive conversion in store and online, working with retailers and the sales team to drive ROS and revenue growth.
• New product development - Own the NPD pipeline: consumer insight, macro trends and concepts through to packaging, launch strategy and post-launch tracking.
• Digital & influencer engagement - Oversee and support social strategy, influencer partnerships and digital content that builds community and advocacy.
• Category & consumer insight - Stay close to market trends, consumer behaviour and competitor activity to inform strategy and spot growth opportunities. About you:
• A strategic thinker with a creative mindset, hands-on, no job too big or small and strong commercial competence
• An excellent communicator and relationship builder with both internal and external stakeholders
• Highly organised, proactive and results driven – help bring structure to a fast-paced environment.
• Passionate about healthy food, innovation and consumer behaviour
• Comfortable managing multiple projects and stakeholders
• UK based with full right to work in the UK (ideally located a comfortable distance from West London)
• An interest in AI is also a plus Skills & experience:
• Minimum 5 years' experience in brand marketing within FMCG supplier side roles
• Ideally experience of SME or high-growth, hands-on environment
• Proven experience in ATL campaign planning and execution
• Strong background in shopper marketing and bricks and mortar retail activation
• Demonstrated success leading NPD projects and launches would be beneficial
• Experience managing social media, digital and influencer campaigns
• Agency and cross-functional team management experience
• A genuine passion for great food, wellness and sustainability, aligned with a mission to reduce plastic waste and champion planet friendly practices
• Experienced in managing direct reports for future growth would be a bonus What's on offer:
• Salary up to £65,000
• Annual bonus
• Remote-first working: Home-based with 1 day a week in the office (West London)
• 28 days holiday + bank holidays
• BUPA Healthcare
• Pension
• Free product allowance
• Applications will be reviewed w/c 19th October.
• Please note due to the high volume of direct messages we receive from applicants following up on their application, we're unable to reply to each one individually. However, everyone who applies through the job advert will receive a response to their application via the job ad.